Open to opportunities

Martin Mihov

@martinmihov

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I build Shopify e-commerce brands through direct-response ads, retention flows, and conversion-focused copy.

Bulgaria

Message

What I'm looking for

I'm looking to build and scale e-commerce brands where research, testing, paid acquisition, retention, and conversion-focused creative are treated as measurable systems.

I build and run e-commerce brands end to end, from Shopify storefronts and product positioning to paid acquisition, email, SMS, and direct-response copy. Through my independent brands Nenal, Solix, GyMix, and Lumuwala, I've handled customer research, creative direction, landing pages, and launch execution for Bulgarian and international markets.

I've launched an own-brand cordless menstrual heating pad in Bulgaria, covering positioning, packaging, creative, and paid acquisition. My work also includes Shopify Liquid storefront customisation, ten-angle advertising research for a supplements brand, and product positioning and packaging visuals for a protein gummy brand.

I approach marketing as a measurable system: research first, test one variable at a time, and follow the numbers. Alongside e-commerce work, I'm completing an engineering degree and have built an automated QR-code sorting system using a Mitsubishi industrial robot and Cognex vision camera.

Experience

Work history, roles, and key accomplishments

Current

Owner and Operator

Current

Independent E-commerce Brands

Jan 2023 - Present (3 years 8 months)

Built and ran multiple own-brand e-commerce products end to end, covering research, positioning, creative, and paid acquisition. Managed store development, marketing automation, and compliance for restricted categories.

Shopify Liquid Meta Ads Manager Klaviyo Omnisend Copywriting Direct Response Customer Research Positioning Creative Testing AI Content Generation

Education

Degrees, certifications, and relevant coursework

Technical University of Sofia – Plovdiv Branch

Bachelor of Science, Automation, Information and Control Engineering

2022 -

Pursuing a Bachelor of Science in Automation, Information and Control Engineering, with coursework in control systems, industrial automation, robotics, and machine vision. Diploma project involves an automated QR-code sorting system using a Mitsubishi industrial robot and Cognex vision camera.