Mariyana Chirpanlieva

I have experience supporting Bolero’s weekly promotional workflows, including quality-checking pricing for 500+ SKUs, coordinating content preparation, and preparing sales and stock-availability reports for category managers.

I’m building my career toward digital analytics, CRO, experimentation, and growth marketing, supported by practical training in GA4, Google Ads, Meta Ads, SEO, email marketing, and content marketing.

My project work includes analyzing GA4 user behavior and website performance signals, developing hypotheses and recommendations, creating an independent promotional brochure optimization concept based on observed customer behavior, and analyzing an academic email campaign in Brevo.

I’m particularly interested in understanding where performance is improving or breaking down, separating evidence from assumptions, and identifying what should be investigated or tested next.