Gergana Kovacheva

Part of a marketing research project about sugar-free chocolate in the US, using platforms like ForumScout, Google Trends, Answer Socrates, and GenAI for research.

Part of a campaign analysing the content of Coca-Cola Poland across different communication channels over 4 months, gaining understanding of campaigns and improvement opportunities.

Created a TikTok that gained 2.7 million views and 244.8k likes using trend research and storytelling. Built and maintained an Instagram account with over 30k views on posts, focusing on architecture, travel, and lifestyle content.

Created social media content for the Instagram account SofiaLive, developed a social media strategy, content pillars, and viral content. Grew average views from 6,000 to 11,000, created 1 million views across reels, and grew followers by 1.3k.

Helped Erasmus NGOs with content creation and stronger engagement, including creating a TikTok page and encouraging the use of specific trends and hashtags to increase engagement.

Completed a degree in marketing, gaining a solid foundation in business principles, consumer behaviour, and marketing fundamentals.

Participated in an Erasmus programme, gaining a broad understanding of business operations and fundamentals through a management degree.

Completed a certification in digital marketing.

Completed the Fundamentals of Digital Marketing certification from Google Skillshop.