Open to opportunities

Lwazi Leroy Sibisi

@lwazileroysibisi

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A digital marketing strategist with over a decade of experience creating data-driven campaigns.

South Africa

Message

What I'm looking for

I seek a dynamic role where I can leverage my digital marketing expertise to drive impactful campaigns and foster business growth.

With a deep passion for digital storytelling and a track record of driving brand engagement through strategic marketing, I am confident I can make a meaningful impact on your team.

Over the past decade, I have created and executed digital marketing campaigns that enhance brand visibility and deliver measurable business growth. My expertise spans from SEO, social media strategy, content creation, and paid advertising. I have honed each skill through hands-on experience and continuous learning. Holding a Bachelor of Philosophy Honours in Marketing Management and certifications in Google Ads, Internet Marketing, and UX Design, I bring analytical precision and creative vision to every project I undertake.

What sets me apart is my ability to bridge data with creativity. I don’t just optimise campaigns; I craft narratives that resonate. Whether it’s driving engagement through compelling social content or fine-tuning paid media strategies for maximum ROI, I thrive in the dynamic digital space.

A few highlights of my expertise:

Strategic Digital Growth: Proven success in scaling brand presence and audience engagement across multiple platforms.

SEO & Performance Marketing: Strong background in boosting organic search rankings and running high-converting paid media campaigns.

Content & Social Media Mastery: Experienced in creating visually captivating and data-driven content strategies.

E-commerce & Lead Generation: Hands-on experience managing Shopify stores, optimising online sales funnels, and running paid media campaigns that generate high-quality leads for both B2C and B2B clients.

B2B & Client-Centric Marketing: Adept at managing digital campaigns that align with business objectives, ensuring that both consumer-facing and corporate clients see measurable value.

Data-driven Optimisation: Proficient in Google and Social Media Analytics, as well as other performance tracking tools to refine marketing efforts.

Technical & Creative Expertise: Skilled in Adobe Creative Suite, WordPress, HTML/CSS, and video production.

Experience

Work history, roles, and key accomplishments

Current

Assessor - Digital Marketing Short Course

Current

Get Smarter, University of Cape Town

Oct 2022 - Present (2 years 8 months)

Assessed learners' competencies in digital marketing, managing assessments and providing feedback to ensure compliance with educational standards.

Assessments Digital Marketing Feedback

Current

Senior SEO & Paid Media Executive

Current

MMR Research

Jul 2023 - Present (1 year 11 months)

Responsible for managing and optimizing SEM, SEO, and Paid Social marketing campaigns across multiple brands. Focused on performance measurement, identifying trends, and collaborating with teams to enhance user experience and conversion funnels.

SEO SEM Paid Social Google Analytics Campaign Management Data Analysis Conversion Rate Optimization Digital Strategy Client Communication Team Collaboration

Digital Marketing Specialist

BET Software

Aug 2021 - Jun 2023 (1 year 10 months)

Created and executed digital marketing campaigns, focusing on UI/UX improvements, content creation, PPC management, and performance optimization using analytics tools to achieve business goals.

Digital Marketing PPC UI UX Content Creation Data Analytics Email Marketing SEO Conversion Rate Optimization Social Media Management WordPress

Advertising & Social Media Administrator

Measured Ability Group of Companies

May 2014 - Oct 2014 (5 months)

Managed social media channels and developed digital campaign activities while training consultants on social media best practices.

Social Media Management Training Content Management

Digital Officer

Gagasi FM

Nov 2014 - Jul 2021 (6 years 8 months)

Developed and managed digital strategies and content across social media platforms, driving engagement and visibility through various digital marketing tactics.

Digital Strategy Social Media Management Content Creation SEO Email Marketing Project Management Analytics Brand Development Community Engagement

Webmaster

CMH Kempster Ford & Mazda

Apr 2013 - Apr 2014 (1 year)

Oversaw online and offline marketing strategies, developed content for social channels, and collaborated with management to enhance user experience on the website.