Luyanda Nene
@luyandanene
I build media revenue through sponsorships, strategic partnerships, and commercial negotiations.
South AfricaWhat I'm looking for
I'm currently building sponsorship, advertiser-funded programming and integrated brand-partnership opportunities across SABC television and digital platforms at Brandsphere Media.
Over more than 20 years, I've grown media revenue and senior client relationships across Brandsphere Media, Media24, Headliners Media Group, T-Systems, DStv Media Sales and independent media consulting. I translate advertiser objectives into commercially viable proposals, manage live pipelines and forecasts, and lead negotiations through campaign delivery.
I've worked with agencies, marketers, broadcasters, producers and C-suite stakeholders, with client exposure including Coca-Cola South Africa, Absa, Nedbank, Bidvest, Telesure Group, Tsogo Sun and Peermont. My work spans television airtime, sponsorship, content integration, digital extensions, new-business development and strategic account growth.
Experience
Work history, roles, and key accomplishments
Senior Account Manager
Brandsphere Media
Jul 2024 - Present (2 years 2 months)
Manages strategic agency and brand relationships and commercial opportunities for a specialist media business focused on content sponsorship, advertiser-funded programming, and integrated partnerships across SABC platforms.
Independent Consultant
Media24
Mar 2020 - Apr 2022 (2 years 1 month)
Provided commercial support focused on advertising revenue growth, strategic client development, and sales planning. Developed sales strategies and managed key agency/client relationships.
Account Director
Headliners Media Group
Mar 2016 - Dec 2019 (3 years 9 months)
Led senior client relationships and commercial accounts with responsibility for revenue delivery, account growth, and client-service quality. Developed account plans and growth strategies to increase revenue and retention.
Sales & Marketing Consultant
T-Systems
Sep 2016 - Dec 2018 (2 years 3 months)
Supported business development and marketing of enterprise technology products and services to C-suite and senior corporate decision-makers. Developed strategic sales and marketing plans and generated qualified leads.
Independent Media Consultant
Various Media Owners & TV Producers
Jan 2014 - Aug 2016 (2 years 7 months)
Delivered media and sponsorship sales support for organisations including Provantage Media Group, Mzansi Magic, independent filmmakers, and television producers. Sourced advertising and sponsorship opportunities and built tailored commercial propositions.
Project Manager
Global Breakthrough
Jan 2014 - Dec 2014 (11 months)
Managed international entertainment projects involving artist representatives, suppliers, production partners, and event stakeholders across multiple markets. Owned timelines, budgets, logistics, and production requirements.
Consultant / Black Market Specialist
UCT Unilever Institute
Apr 2013 - Nov 2013 (7 months)
Provided consumer-market insight and consulting support focused on South Africa's black middle-class market. Presented strategic consumer insights to marketers and translated research findings into practical implications.
Account Manager
DStv Media Sales
May 2006 - Dec 2012 (6 years 7 months)
Managed television airtime and sponsorship sales to media agencies and advertisers, focused on revenue growth, account development, and long-term commercial relationships. Grew client investment through contract negotiations and proactive identification of new opportunities.
Education
Degrees, certifications, and relevant coursework
Scotwork Negotiation
Negotiation Skills, Negotiation
2019 - 2019
Completed a negotiation skills course in 2019.
Eleni Cousins
Time Management, Time Management
2012 - 2012
Completed a time management course in 2012.
Stellenbosch Business School
Executive Development, Business Management
2011 - 2011
Completed an executive development program in business management in 2011.
Take the Lead Holdings
Proactive Selling Skills, Sales
2007 - 2007
Completed a proactive selling skills course in 2007.
Boston Media House
Diploma, Media Studies
2005 - 2005
Completed a media studies diploma in 2005.
Queens High School
Matric, General
2002 - 2002
Completed matric in 2002.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Job categories
Skills
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