Luísa Ferreira User

Built the Strategic Relationships & Brand Experience area from scratch, covering producer relationships, brand activations, and a bar and restaurant amplification network. Led market intelligence, competitor mapping, and executive presentations to support strategic decisions.

Managed financial and operational routines for a ticketing platform with ~R$ 1.5M/month in transactions and ~20 events/month. Coordinated ~150 monthly payouts to producers and redesigned 7 processes using BPMN and Pipefy.

Supported 5 brand activations across ~30 bars, restaurants, and points of sale in the Federal District. Worked with venue partners on brand experience and logistics, ensuring brand consistency and operational quality.

Built a portfolio of 15 corporate clients and managed ~60 Portuguese wines with an average ticket of ~R$ 15k. Organized ~20 tastings, events, and product activations with partners and points of sale.

Founded and ran a wine bar focused on wine education, hospitality, and customer experience, with ~R$ 40k average monthly revenue. Built the business model, positioning, pricing, and portfolio, and managed purchasing, budgets, suppliers, and employees.

Handled on-trade sales for a gin brand, likely involving bar and restaurant accounts.

Supported sales, customer service, purchasing, operational routines, and supplier relationships.

Directed 80+ corporate events, brand experiences, and business activations with ~100 entrepreneurs per event. Coordinated up to 20 suppliers and partners per project, with a team of 3, direct negotiation, deadlines, and budgets.

Participated in business analysis, research, and recommendation projects for clients.

Performed administrative routines, document organization, and data management.

Handled ticketing operations, customer service, and communication with event producers.

MBA in Public Management from Cruzeiro do Sul University, completed in 2024.

Bachelor's degree in Business Administration from the University of Brasília, completed in 2023.