Arturo Garcia Obregon

Managing strategic food service accounts within one of Brazil's fastest-growing B2B distribution platforms, supporting customer growth, retention and commercial performance.

• Manage a portfolio of key accounts across bars, restaurants and food service operators.
• Develop growth plans focused on increasing customer engagement, revenue and average order value.
• Identify new business opportunitie

Co-founded and scaled On Go Conveniência from the ground up, transforming it into one of the leading premium convenience stores in Mossoró, Brazil.

• Led business strategy, brand positioning, commercial operations and growth initiatives.
• Negotiated strategic partnerships with major beverage and consumer goods brands.
• Developed marketing campaigns, customer engagement programs, events and prom

Led regional growth and strategic partnerships across Northeast Brazil, driving market expansion and strengthening the company's leadership position within the events industry.

• Developed and executed regional go-to-market strategies focused on customer acquisition and revenue growth.
• Managed relationships with key event producers, promoters and strategic partners.
• Maintained market leadersh

Built and led Heineken's Events Channel strategy across Northeast Brazil, creating a new commercial growth platform connecting brands, consumers and large-scale events.

• Designed and implemented the regional events business structure from scratch.
• Mapped and managed a portfolio of more than 3,000 events across the Northeast region.
• Delivered 140% growth in the first year and over 200% growth

Led premium brand growth initiatives across Northeast Brazil, connecting brand strategy, customer experience and commercial execution to drive market expansion and consumer engagement.
• Developed and executed more than 600 tailor-made brand activation projects in partnership with agencies, customers and regional stakeholders.
• Led special projects and premium brand experiences across multiple st

Led the development and expansion of Heineken's premium portfolio within the On-Trade channel, driving brand growth, customer engagement and market penetration across Rio Grande do Norte.

• Achieved 1,600% growth in the premium beer category and more than 800% growth in the craft beer segment within the assigned territory.
• Managed strategic accounts and premium venues, delivering consistent bus

Drove commercial growth, brand development and market expansion initiatives for leading beverage brands across On-Trade and Off-Trade channels.

• Led the regional development of Heineken, Sol Premium and other strategic brands, significantly increasing market presence and brand awareness.
• Achieved more than 3,000% growth for Sol Premium through targeted commercial strategies, activations and cu

Identifica e analisa os aspectos fundamentais da logística internacional, considerando modais e tipos de carga, como forma de otimizar
as cadeias globais de valor.