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Lumi Vasilche

@lumivasilche

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Senior Event Sales Specialist at PERK PLATFORM, managing 150+ MICE bookings annually.

Spain

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At PERK PLATFORM, I exceeded MICE revenue targets for consecutive quarters against a €1.5M GMV goal through consultative selling and upselling. I manage 150+ MICE bookings annually, coordinating clients, suppliers and internal teams.

At W BARCELONA, I managed conventions and events for enterprise accounts with 200–700+ attendees, coordinating delivery across hotel departments and suppliers. I also tracked post-event metrics and client satisfaction to improve service and strengthen client relationships.

Earlier, I delivered events across NHOW AMSTERDAM RAI and Meliá Hotels, covering sales, project coordination and on-site execution. At MELIA WHITE HOUSE LONDON, I owned the events sales cycle and coordinated a team of three.

Experience

Work history, roles, and key accomplishments

Current

Senior Event Sales Specialist

Current

Perk Platform

May 2024 - Present (2 years 5 months)

Exceeded MICE revenue targets for consecutive quarters against a €1.5M GMV goal through consultative selling and upselling. Managed 150+ MICE bookings annually end to end, coordinating clients, suppliers and internal teams.

Consultative Selling Upselling MICE Project Management Customer Relationship Management Sales Strategy Onboarding Training Webinars Demos

Conventions Services Manager

W Barcelona

Sep 2022 - May 2023 (8 months)

Managed large-scale, high-end conventions and events for enterprise accounts, from 200–700+ attendees. Coordinated end-to-end event delivery, creating operational Order Forms, aligning hotel departments and suppliers, and supervising 2 trainees.

Event Management Convention and Meeting Services Commercial Order Forms Hotel Operations Supplier Coordination Team Supervision Customer Satisfaction Post Event Analysis

Senior Events & Conference Organizer

NHOW Amsterdam RAI

Sep 2020 - Sep 2022 (2 years)

Delivered complex events end-to-end, combining sales, project coordination and on-site execution across multiple stakeholders. Managed multiple projects simultaneously across 650 rooms and 9+ meeting spaces, ensuring seamless delivery under tight timelines.

Event Management Project Coordination Sales On Site Execution Stakeholder Management Time Management Customer Relationship Management

Senior Group & Events Sales Executive

Melia White House London

Nov 2019 - Apr 2020 (5 months)

Owned the full events sales cycle, from proposals and negotiations to contracting and site visits, converting opportunities into confirmed business. Led and coordinated a team of 3, ensuring smooth handover from sales to operations.

Event Sales Proposals Negotiation Contracting Site visits Team Leadership Sales Cycle Management

Conference Manager

Melia Hotels - ME Ibiza

Mar 2019 - Oct 2019 (7 months)

Delivered events and incentives for 10–400 delegates, managing planning, coordination and on-site execution. Trained and supervised an intern, supporting her development while maintaining high standards across the events function.

Event Management Incentives Planning Coordination On Site Execution Training Supervision