Luiza Macias
@luizamacias
I build CRM, UX, and SEO content that drives conversion and engagement.
BrazilWhat I'm looking for
At Bunch Creative, I plan CRM lifecycle campaigns and create email, push, SMS, WhatsApp, landing page, and SEO content designed to improve conversion, retention, and engagement.
I've also shaped verbal identities and messaging at FutureBrand, created internal communications for Itaú at Oliver Agency, and developed multichannel campaigns for brands including Tokio Marine, Trento, and Roldão Atacadista.
Experience
Work history, roles, and key accomplishments
Senior Copywriter
Bunch Creative
Oct 2025 - Present (11 months)
Plans and creates CRM lifecycle campaigns for acquisition, activation, engagement, retention, and reactivation. Develops email marketing, newsletters, push notifications, SMS, WhatsApp messages, landing pages, and multichannel campaigns focused on conversion.
Education
Degrees, certifications, and relevant coursework
Miami Ad School
Course, Branding
Completed a Branding course at Miami Ad School in São Paulo, Brazil, in August 2024.
Gyn Cursos
Course, Copywriting
Completed a Copywriting course at Gyn Cursos in São Paulo, Brazil, in June 2020.
Mackenzie Presbyterian University
Bachelor's Degree, Advertising
Earned a Bachelor's Degree in Advertising from Mackenzie Presbyterian University in São Paulo, Brazil, in August 2019.
Cultura Inglesa
Course, English
Completed an English course at Cultura Inglesa in Santos, Brazil, in January 2013.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Website
luizamacias.com.brPortfolio
luizamacias.com.brJob categories
Skills
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