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Filipe Almeida

@filipealmeida

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Senior copywriter with expertise in conversion-driven content creation.

Brazil

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for growth and collaboration in a dynamic team environment.

As a Senior Copywriter with extensive experience in crafting compelling narratives, I specialize in creating high-converting content for diverse platforms. My journey began in 2010, developing foundational skills in branding and campaign execution, which have evolved into a robust career focused on performance-driven copywriting.

Throughout my career, I have collaborated with various teams to produce integrated campaigns across traditional and digital channels. My recent role at JoySpring Vitamins involved creating impactful copy for Amazon listings and social ads, while my tenure at Voolt Technologies allowed me to develop content strategies that significantly improved customer retention. I thrive on the challenge of aligning messaging with user journeys and enhancing brand voice.

Fluent in English, Portuguese, and Spanish, I bring a multicultural perspective to my work. I am passionate about leveraging my skills in SEO writing, UX writing, and content strategy to drive engagement and conversion. I am eager to continue growing in a dynamic environment that values creativity and innovation.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter

Current

JoySpring Vitamins

Jul 2023 - Present (2 years)

Created high-converting copy for Amazon product listings, social ads, email flows, and web pages. Led competitive research and VOC analysis to shape positioning and messaging.

Amazon Listings Email Marketing Competitive Research VOC Analysis

Creative Copywriter

Voolt Technologies

May 2024 - Present (1 year 2 months)

Developed performance-focused content for a SaaS platform, including landing pages, email campaigns, social media, scripts, e-books, and blogs with SEO strategy. Contributed to UX writing, growth experiments, and brand tone development.

Landing Pages Email Campaigns Social Media SEO UX Writing Customer Retention

Senior Copywriter

Flap Propaganda

May 2023 - Present (2 years 2 months)

Wrote integrated campaigns for clients in healthcare, education, retail, and construction. Led junior writers and reviewed creative deliverables for consistency and clarity.

Storytelling Traditional Advertising Digital Advertising Creative Leadership Content Review

Freelance Copywriter

Good Monster

Nov 2021 - Present (3 years 8 months)

Produced bilingual content (EN/PT) for content creation and digital marketing campaigns. Focused on conversion-driven landing pages, email sequences, e-books, Instagram and LinkedIn posts and ad copy.

Digital Marketing Conversion Copywriting Landing Pages Instagram LinkedIn

Copywriter

Base Propaganda

Oct 2019 - Present (5 years 9 months)

Crafted copy for a variety of formats: video, radio, print, out-of-home, digital. Developed concepts for 360 marketing campaigns.

Video Scripts Radio Ads Digital Copy

Copywriter

Insight Propaganda

Mar 2010 - Present (15 years 4 months)

Developed foundational skills in branding, concept development, and campaign execution. Contributed to regional campaigns and collaborative brainstorms.

Branding Campaign Execution Campaigns Brainstorming Advertising

Education

Degrees, certifications, and relevant coursework

Pontifícia Universidade Católica do Rio Grande do Sul

MBA, Marketing, Branding and Growth

Pursued a Master of Business Administration with a focus on Marketing, Branding, and Growth. Gained advanced knowledge in strategic marketing and brand development.

Universidade Tiradentes-Unit

Graduation, Advertising

Completed a Graduation in Advertising, building a strong foundation in advertising principles and practices. Developed skills in creative concept development and campaign execution.