Open to opportunities

Luiza BASSO

@luizabasso

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Experienced sales manager specializing in iGaming and customer retention.

Brazil

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What I'm looking for

I am seeking a dynamic role that allows me to leverage my sales expertise in a collaborative environment, focusing on strategic growth and customer satisfaction.

I am a dedicated sales professional with extensive experience in the iGaming industry, currently serving as the Head of Sales for LATAM at Eldoah Japan. My role involves managing a portfolio of key accounts, where I focus on building sustainable relationships to ensure high retention rates. I excel in understanding customer motivations and driving continuous improvement through proactive assessments and root-cause analysis.

Previously, I held the position of Sales Manager at Salsa Technology, where I was responsible for managing key client accounts across Brazil, Argentina, and Colombia. My efforts in client acquisition and relationship management significantly contributed to the company's revenue growth. My career began at Hiwin Italy, where I honed my skills in sales forecasting and negotiation, ensuring efficiency in sales orders and maintaining strong communication across various departments.

Experience

Work history, roles, and key accomplishments

Current

Head of Sales - LATAM

Current

Eldoah Japan

Oct 2021 - Present (3 years 8 months)

Managed a portfolio of Key Account customers in the iGaming sector, focusing on retention and reactivation. Collaborated with internal stakeholders to optimize strategies and ensure KPI targets were met. Acted as an escalation point for customer issues, providing root-cause analysis and driving continuous improvement.

Key Account Management Customer Retention KPI Analysis Root Cause Analysis

Sales Manager LATAM

Salsa Technology

May 2019 - Oct 2021 (2 years 5 months)

Accountable for managing key client accounts in Brazil, Argentina, and Colombia in the iGaming industry. Focused on client acquisition, negotiation, and developing new business opportunities while reporting directly to the CEO. Worked closely with the Finance team on invoicing and reporting.

Negotiation Business Development Financial Reporting Stakeholder Management

Sales Manager

Hiwin Italy

Jan 2016 - May 2019 (3 years 4 months)

Responsible for sales forecast efficiency and managing sales orders. Engaged with various departments to ensure optimal sales processes and negotiated product terms with clients. Monitored KPIs related to finances and sales performance.

Sales Forecasting Order Management KPI Tracking Negotiation