Luis Figueroa

I lead CRM, VIP retention, player segmentation, and loyalty initiatives for Mexiwin Online Casino, designing automated customer journeys across acquisition, activation, retention, reactivation, and tiered VIP programs.

Previously at EBITBET, I directed marketing, CRM lifecycle automation, and customer support while building targeted campaigns across email, SMS, and push notifications. I use player behavior, deposit frequency, wagering volume, and KPIs to improve retention, net deposits, and customer satisfaction.

At Princess Cruises and Holland America Line, I led fleet-wide casino marketing, VIP programs, training content, reporting toolkits, and targeted cross-sell campaigns. My 11 marketing campaigns increased customer engagement by 56% and 37% and generated $11.7 million in additional revenue in 2023 and $17.9 million in 2024.

Across Royal Caribbean Group, I progressed from Casino Dealer to Fleet Executive Casino Host, Casino Manager, and casino marketing leadership roles. I bring more than 20 years of experience developing high-value players, leading multicultural teams, strengthening loyalty programs, and delivering premium gaming experiences across cruise, land-based, and online casino environments.