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Xhesika TufaXT
Open to opportunities

Xhesika Tufa

@xhesikatufa

Growth & Community Marketing Leader scaling revenue through CLG and SEO.

Albania
Message

What I'm looking for

I’m looking for a growth role where I can lead CLG-driven acquisition, build multi-channel community ecosystems, and use analytics to tie engagement to revenue—partnering cross-functionally and owning performance on KPIs like CAC and ARR.

I’m a data-driven Growth & Community Marketing Leader with 10+ years of experience building high-engagement digital ecosystems, driving organic acquisition, and scaling revenue across B2B SaaS, E-commerce, and lifestyle brands. I focus on Community-Led Growth (CLG) and multi-channel strategy to turn audiences into brand advocates.

In my freelance and SaaS growth work, I’ve architected community-focused digital marketing frameworks and led end-to-end campaign lifecycles—from concept to execution—while optimizing paid and organic budgets to outperform KPIs and lower acquisition costs. I’m especially strong in Pinterest marketing and organic search, with a track record of scaling a SaaS customer base by 1,660%.

I also build durable content and education systems that improve activation and self-service, including 400+ SEO-optimized articles managed across WordPress and support touchpoints. By using GA4 and strengthening CRM/marketing automation funnels, I translate engagement and community health into measurable outcomes like ARR acceleration and reductions in Customer Acquisition Cost (CAC), while leading cross-functional workflows and community activations.

Experience

Work history, roles, and key accomplishments

SE
Current

Freelance Digital Marketing Strategist

Self Employed

Jan 2013 - Present (13 years 5 months)

Architected and executed community-focused digital marketing frameworks for hospitality, lifestyle, and SaaS brands, including SunEasy and Xheko Imperial Hotel. Led Pinterest and organic search acquisition and managed end-to-end multi-channel campaign lifecycles, optimizing paid and organic budgets to outperform KPIs and lower acquisition costs.

Education

Degrees, certifications, and relevant coursework

MU

Mesdhetari University

Business Informatics

2018 -

Studied Business Informatics at Mesdhetari University in Tirana starting September 2018.

Tech stack

Software and tools used professionally

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