Xhesika Tufa

I’m a data-driven Growth & Community Marketing Leader with 10+ years of experience building high-engagement digital ecosystems, driving organic acquisition, and scaling revenue across B2B SaaS, E-commerce, and lifestyle brands. I focus on Community-Led Growth (CLG) and multi-channel strategy to turn audiences into brand advocates.

In my freelance and SaaS growth work, I’ve architected community-focused digital marketing frameworks and led end-to-end campaign lifecycles—from concept to execution—while optimizing paid and organic budgets to outperform KPIs and lower acquisition costs. I’m especially strong in Pinterest marketing and organic search, with a track record of scaling a SaaS customer base by 1,660%.

I also build durable content and education systems that improve activation and self-service, including 400+ SEO-optimized articles managed across WordPress and support touchpoints. By using GA4 and strengthening CRM/marketing automation funnels, I translate engagement and community health into measurable outcomes like ARR acceleration and reductions in Customer Acquisition Cost (CAC), while leading cross-functional workflows and community activations.