Rea Mucollari
@reamucollari
I optimize digital funnels, campaigns, and user journeys to drive conversions.
AlbaniaWhat I'm looking for
I've optimized conversion funnels, performance campaigns, and user journeys for Properties Management Agency, Orion Construction, and Zag East Europe. I use SEO, CRO, A/B testing, and behavioral analysis to improve engagement and conversions.
I've managed multi-channel funnels, tracked CTR, CPA, conversion rate, and ROAS, and partnered with sales, marketing, and product teams to improve lead conversion and campaign performance.
Experience
Work history, roles, and key accomplishments
Communication and Marketing Manager
Properties Management Agency
Mar 2019 - Present (7 years 6 months)
Optimized content and landing pages using SEO and CRO best practices, conducted technical SEO audits, and managed website performance via CMS. Analyzed traffic and user behavior using Google Analytics and aligned communication materials with EU standards.
Digital Marketing Manager
Orion Construction
Aug 2024 - Sep 2025 (1 year 1 month)
Developed and executed data-driven digital marketing strategies, managed end-to-end marketing funnels, and implemented conversion optimization strategies. Tracked KPIs and collaborated with sales to optimize lead conversion.
CRO Specialist
Zag East Europe
Feb 2022 - Aug 2024 (2 years 6 months)
Improved conversion rates by analyzing user behavior and running A/B tests. Executed data-driven experiments using Google Analytics and Mixpanel and collaborated with marketing and product teams.
SEO & Social Media Manager
Freelance (Fiverr)
May 2021 - Feb 2022 (9 months)
Delivered SEO and growth marketing strategies, optimized content for rankings and conversions, and provided data-driven recommendations. Conducted competitor analysis and keyword research.
Data Protection Officer
Optima Legal & Financial
Sep 2017 - Feb 2019 (1 year 5 months)
Ensured compliance with GDPR and developed data governance processes.
External Relations Manager
AIESEC
Feb 2016 - Sep 2017 (1 year 7 months)
Led a team of 5 to create and manage content for leadership programs and built partnerships to increase visibility.
Education
Degrees, certifications, and relevant coursework
University of Tirana
Master of Science, Criminal Law
Master of Science in Criminal Law from the University of Tirana.
University of Tirana
Bachelor of Laws, Law
Bachelor of Laws from the University of Tirana.
Tech stack
Software and tools used professionally
Availability
Location
AlbaniaAuthorized to work in
Salary expectations
Job categories
Skills
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