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evllona dinko

@evllonadinko

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I build data-driven CRM and retention campaigns across multi-brand retail loyalty programs.

Albania

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What I'm looking for

I'm looking to lead data-driven CRM, lifecycle, loyalty, and retention work where I can turn customer analytics into targeted campaigns, measurable growth, and stronger customer relationships across retail or e-commerce.

I'm currently leading lifecycle and retention strategy for BALFIN Group's multi-partner loyalty program, spanning SPAR, Jumbo, Neptun, KIABI, and Fashion Group Albania. I own campaign priorities, customer lifecycle KPIs, vendor coordination, budgets, rewards, redemptions, and escalated retention risks.

Previously, I delivered partner performance reporting, built promotional audience segments, coordinated campaign dispatch, and measured results across activation, conversion, and retention. My reporting and segmentation processes now operate at program level to support partner and leadership decisions.

At Virtual Albania, I used customer segmentation, category analysis, Google Analytics, Python forecasting, and churn models to improve repeat-purchase strategy and targeting. I bring a practical analytics foundation to campaign decisions, turning customer behavior into retention and reactivation actions.

Experience

Work history, roles, and key accomplishments

Current

Acting Loyalty Manager (CRM & Retention)

Current

Happy sh.p.k. | BALFIN Group

May 2026 - Present (4 months)

Owns the customer lifecycle strategy for a multi-partner loyalty program spanning five retail brands, directing priorities and delivery. Defines and tracks KPIs across activation, redemption, transaction frequency, and retention, and plans seasonal, promotional, and gamification campaigns end-to-end.

CRM Lifecycle Marketing Customer Segmentation Retention Strategy Campaign Management KPI Reporting Vendor Management Loyalty Program Management

Data Analyst – Loyalty Program / CRM Analytics

BALFIN Group

Sep 2023 - May 2026 (2 years 8 months)

Delivered monthly partner performance reports and ad hoc analysis, built target-audience segments for campaigns, and measured results within three days. Tracked active membership, mobile-app usage, and retail turnover against annual retention targets.

Data Analysis SQL Excel PowerPoint Customer Segmentation KPI Reporting Retention Analytics Campaign Measurement

Data Analyst – E-Commerce (Customer Analytics)

Virtual Albania

Nov 2021 - Sep 2023 (1 year 10 months)

Ran customer segmentation and category analysis to inform repeat-purchase strategy and margin improvement. Analyzed traffic sources, conversion funnels, and site performance using Google Analytics, and developed sales-forecasting and churn models in Python.

Python SQL Google Analytics Customer Segmentation Churn Modeling Sales Forecasting Data Analysis