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Carmela Icochea

@carmelaicochea

Digital Marketing Director at Complete Marketing, automating lead nurturing and building multichannel campaigns for B2B and B2C growth.

Peru

Message

At Complete Marketing, I develop B2B and B2C digital marketing strategies focused on lead generation. I implement marketing automation and AI solutions, including automated lead tracking and nurturing workflows.

I’ve also developed SEO- and conversion-optimized websites and managed campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Previously, at CognosOnline LATAM, I coordinated marketing plans and lead-generation campaigns for brands including Blackboard, Symplicity, NetDimensions, and Rosetta Stone.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Director

Current

Complete Marketing

Sep 2021 - Present (5 years 1 month)

Developed digital marketing strategies for B2B and B2C lead generation, implemented marketing automation and AI solutions, managed multichannel campaigns, and provided strategic consulting for digital transformation.

Google Ads Meta Ads LinkedIn Ads CRM Lead Scoring Marketing Automation AI SEO Web Development Conversion Rate Optimization

Full-Time Marketing Coordinator

La Alameda & Hacienda Club

Aug 2025 - Dec 2025 (4 months)

Designed and executed the digital marketing plan, managed social media, led strategies to attract schools, businesses, and new members, and implemented automation and AI tools for lead management and member communication.

Digital Marketing Social Media Management Lead Generation Marketing Automation AI Reputation Management

Marketing and Commercial Coordinator

Store Merchandising & Witdata

Sep 2021 - Jan 2024 (2 years 4 months)

Designed and implemented annual marketing strategic plans, directed marketing and branding for removable storage products, identified market opportunities, and supervised field demand generation activities.

Marketing Strategy Branding Market Research BTL Team Supervision

Full-Time Marketing Coordinator Peru

CognosOnline LATAM

Apr 2016 - Feb 2020 (3 years 10 months)

Directed advertising and marketing strategies to generate leads, planned and executed tactical plans for multiple brands, and coordinated digital campaigns, trade fairs, and strategic partnerships.

Lead Generation Digital Campaigns Event Planning Brand Management Strategic Partnerships

Full-Time Channel Marketing Manager Peru

Cubix LATAM

Jul 2013 - Nov 2013 (4 months)

Led demand generation activities, formulated short, medium, and long-term strategies, coordinated events, and managed marketing funds and product launches.

Demand Generation Event Management Marketing Strategy Budget Management

Full-Time Marketing and Commercial Manager

Panda Security

Dec 2011 - Jun 2013 (1 year 6 months)

Developed commercial growth strategies, analyzed market and competition, managed field personnel, and negotiated with key accounts in wholesale and retail.

Commercial Strategy Market Analysis Key Account Management Team Management

Full-Time Marketing Coordinator

Máxima Internacional

Aug 2009 - Jun 2011 (1 year 10 months)

Planned and executed corporate events, led campaigns and launches, managed brand marketing funds, and controlled activations and customer loyalty systems.

Event Planning Campaign Management Brand Management Customer Loyalty