Open to opportunities

Arturo Alva

@arturoalva

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Digital marketer and SEO specialist. Recognized by The Foursales Company on 2023.

Peru

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What I'm looking for

I am looking for a role that allows me to innovate in digital marketing strategies and collaborate with creative teams to drive measurable results.

I am a digital marketing and advertising specialist with over eight years of experience in creating and managing multi-channel campaigns for both B2B and B2C companies. My expertise lies in analyzing KPIs across various business areas, which has allowed me to drive impactful marketing strategies. In 2023, I was recognized by The Foursales Company as one of the best digital marketing analysts, a testament to my commitment to excellence in this field.

Throughout my career, I have held key positions such as SEO Specialist at The Personal Shopper Agency, where I conducted international SEO audits and implemented effective strategies. As the Marketing Chief at Quiruplast, I developed comprehensive digital advertising strategies and managed influencer marketing campaigns. My role as a Digital Media Planner at ISO’s Latam involved strategic content planning and managing paid digital campaigns, ensuring optimal investment and ROI. I thrive in dynamic environments and am passionate about leveraging data to enhance marketing performance.

Experience

Work history, roles, and key accomplishments

SEO Specialist

The Personal Shopper Agency

Jan 2023 - Present (2 years 7 months)

Conducted international on-page and off-page SEO audits and strategies. Managed SEO content, link building campaigns, and Google Search ranking analysis.

SEO On Page SEO Off Page SEO Link Building Google Search Console

Marketing Chief

Quiruplast

Jan 2022 - Present (3 years 7 months)

Created digital advertising strategies and planned social media and Google Ads campaigns. Oversaw creative development, digital communications, and managed influencer marketing.

Digital Advertising Social Media Marketing Google Ads Influencer Marketing ROI Analysis

Digital Media Planner

ISO’s Latam

Jan 2021 - Present (4 years 7 months)

Developed strategic digital content plans and managed paid digital campaigns. Conducted market benchmarking analysis and analyzed results, investment, and ROI.

Content Planning Paid Marketing Benchmarking ROI Analysis Digital Media Planning

Marketing Analyst

Visso

Jan 2018 - Present (7 years 7 months)

Planned and strategized digital campaigns on social media and Google Ads. Optimized e-commerce websites and conducted analysis and reporting.

Social Media Marketing Google Ads SEO

Education

Degrees, certifications, and relevant coursework

Google Activate

E-commerce, E-commerce

2020 - 2020

Completed a program focused on e-commerce principles and practices. Gained knowledge in online business strategies and digital sales.

Marconi International University

Digital Marketing, Digital Marketing

2020 - 2020

Studied comprehensive digital marketing strategies and tools. Developed skills in various aspects of online promotion and advertising.

Neumann Business School

Marketing Management, Marketing Management

2019 - 2020

Undertook studies in marketing management, covering strategic planning and execution. Focused on leadership and organizational aspects within marketing.

University of San Martin de Porres

Communication, Communication

1996 - 2001

Completed a degree in Communication, gaining foundational knowledge in various communication theories and practices. Developed skills in effective information dissemination and media analysis.