lu huihui
@luhuihui
I build social media campaigns, content, and product insights for growing brands.
ChinaWhat I'm looking for
I'm currently driving marketing at DongCheng Tools in Shanghai, following marketing roles at Richen Nutritionals and Compass Immigration Services.
At Compass Immigration Services, I managed social platforms, wrote social copy, supported campaigns, produced video clips, coordinated influencer livestreams, and analyzed social media data to identify improvements.
I've also worked in product management and e-commerce operations, translating market trends, user feedback, and competitive research into product requirements, roadmaps, prototypes, PRDs, and testing plans.
Experience
Work history, roles, and key accomplishments
Marketing Specialist at DongCheng Tools, responsible for marketing activities.
Worked as Marketing Specialist at Richen Nutritionals.
1. Update and manage social media platforms, writing engaging copy for social media accounts.
2. Assist in the execution and implementation of social media campaigns.
3. Coordinate marketing activities, including shooting and editing video clips.
4. Collaborate with company influencers to conduct live broadcasts.
Regularly analyze social media data and provide actionable insights for improvement.
Worked as Marketing Assistant at Executive Law Group.
1. Collect and analyze market trends, user feedback, and competitive landscape to identify potential product opportunities and translate them into clear product requirements.
2. Develop the product roadmap based on market research and company strategy, set short-term and long-term goals, and define the features, specifications, and release schedules of the product.
3. Collaborate with the design t
Worked as E-commerce Operation Specialist at Dayu Network Technology Co., Ltd.
Education
Degrees, certifications, and relevant coursework
UNSW
Master of Advertising and Public Relations
2022 - 2024
University of New South Wales
Master of Advertising and Public Relations, Advertising and Public Relations
2022 - 2024
Pursued a Master of Advertising and Public Relations at the University of New South Wales from 2022 to 2024.
Tech stack
Software and tools used professionally
Availability
Location
ChinaAuthorized to work in
Job categories
Interested in hiring lu?
You can contact lu and 90k+ other talented remote workers on Himalayas.
Message luGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
