At Anjieda (Beijing) Consulting — Guangzhou Branch, I coordinated integrated marketing and product launch campaigns for Häagen-Dazs and Swisse Plus. For a Häagen-Dazs launch, I coordinated seeding with 300+ creators, from selection and briefs through publishing and post-campaign analysis, generating 20M+ impressions.
I planned Qingfeng’s factory-origin livestream activation and developed celebrity scripts for a campaign featuring Hao Shaowen. I managed execution for an event that generated RMB 15M+ in livestream GMV.
Previously, at Shanghai Kuai Advertising — Guangzhou Branch, I planned creator posts and livestream activations for brands including Qingfeng and Amway. My work also included Xiaohongshu (RED) creator briefs, campaign performance analysis, and supporting P&G’s Double 11 owned-community campaign.
