lugardcriss chakava

LC

Open to opportunities

lugardcriss chakava

@lugardcrisschakava

Growth and ecommerce leader driving revenue growth, customer acquisition, retention, and category expansion.

What I'm looking for

I want to own end-to-end growth across ecommerce, CRM, and commercial planning—using data-driven experimentation to improve conversion, revenue, and customer retention while building strong brand and vendor partnerships.

I’m leading end-to-end growth strategy at MYDAWA, shaping ecommerce, performance marketing, CRM, and commercial planning to drive revenue and customer acquisition in Nairobi.

I’ve improved revenue by 15% using data-driven growth initiatives, raised Average Order Value 75% through merchandising, cross-selling, upselling, and pricing, and cut Customer Acquisition Cost by 15.4% while improving ROAS.

At Jumia Kenya, I built category and consumer electronics growth as Head of Category Consumer Electronics, onboarding key brands and vendor partners to make Jumia a home electronics destination—driving a 500% growth in the television sportfolio between 2017 and 2020.

Earlier roles across Jumia and Telkom Kenya included general merchandise vendor management, key account work, and expanding agents and merchants—plus leading Orange Money agent recruitment at SwivelMarketingLTD.

Experience

Work history, roles, and key accomplishments

MY

Current

Head Of Growth

Current

MYDAWA

Oct 2025 - Present (11 months)

Lead end-to-end growth strategy across ecommerce, performance marketing, CRM, and commercial planning, driving sustainable revenue growth and customer acquisition.

Ecommerce Performance Marketing CRM Commercial Planning Revenue Growth Customer Acquisition Customer Segmentation CRO A B Testing

JK

Head of Category Consumer Electronics

Jumia Kenya

Jan 2016 - Jul 2021 (5 years 6 months)

Understood market and customer needs, built strong relations with tier 1 brands, and drove 500% growth on Television portfolio commanding 18-20% offline market share.

Category Management Key Account Management Vendor Management Strategic Partnerships Sales Operations Forecasting demand planning Cross Selling B2B B2C

JK

General Merchandise Vendor Manager

Jumia Kenya

Jan 2014 - Jan 2016 (2 years)

Engaged with vendors and customers to develop growth programs, introduced 4 main categories driving 20% of total revenue.

Vendor Management Sales Category Introduction Revenue Growth

RI

Key Account Manager –Rupu

Ringier

Oct 2013 - Jan 2014 (3 months)

Drove electronics products-based sales, managed client user experience, and achieved 80% assortment growth and 30% growth in average item value.

Key Account Management Sales Product Training Channel Partner Management

TK

Trade Developer & Team Lead

Telkom Kenya

Oct 2011 - Oct 2013 (2 years)

Worked closely with Sales and Trade Marketing Managers to increase agent and merchant base, activation, and cross-selling of Telkom Kenya products.

Trade Marketing Agent Management Merchant Acquisition Cross Selling Lead Generation

SL

Supervisor and Team Lead

Swivel Marketing LTD

Apr 2010 - Oct 2011 (1 year 6 months)

Recruited Orange Money agents and cash merchants, managed point of sale materials, and developed route to market plans.

Agent Recruitment Team Management Route To Market Reporting Problem Solving

Education

Degrees, certifications, and relevant coursework

MU

Multimedia University

Bachelor of Commerce, Marketing

Bachelor of Commerce in Marketing from Multimedia University in 2018.

MU

Multimedia University

Diploma, Mass Communication

Diploma in Mass Communication with a focus on Public Relations from Multimedia University in 2012.

Tech stack

Software and tools used professionally

Black

Availability

Open to opportunities

Location

Kenya

Authorized to work in

Salary expectations

90k-125k USD

Job categories

Head of Growth E Commerce Growth Manager Category Manager CRM Manager Performance Marketing Manager Business Development Manager Head Of Growth Marketing Director of Growth Growth Director Chief Growth Officer Senior Director Of Growth VP Of Growth

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