Sheila Musilivi

Defined the Group's commercial strategy and execution, steering revenue performance across Vivo markets including Kenya, Rwanda, Uganda, and Atlanta stores. Managed cross-departmental relationships to fuel sustainable growth and market expansion, while planning and executing marketing and commercial budgets to realize healthy ROIs.

Defined and steered the commercial strategy and execution for Beauty & FMCG brands, ensuring strong performance across the department. Managed key relationships with large multinational brands such as L'Oréal, Beiersdorf, and P&G to drive sustainable growth and market expansion on the Jumia platform.

Drove category growth for Home & Appliances by ensuring optimal product assortment and competitive pricing. Managed key operational KPIs, onboarded 100% of accounts' products, and organized major commercial events like Black Friday and Jumia Anniversary.

Developed and managed subcategories under Jumia, overseeing P&L and setting annual and quarterly targets. Managed relationships with senior management of key brands like Beiersdorf, Unilever, and L'Oréal, championing annual business plans and organizing major commercial events.

Led a team of 10 Account Managers and Acquisition Associates, driving top-line and profitability performance across categories by ensuring relevant assortment and competitive pricing. Oversaw the development of marketplace competition through vendor acquisition and community engagement, accountable for key growth and profitability KPIs.

Onboarded new vendors and facilitated their understanding of the business processes and platform. Focused on enhancing vendor experience and satisfaction, actively working to protect and improve seller interactions on the Jumia marketplace.

Completed a Bachelor's degree focusing on Development Communication and Public Relations. This program equipped me with essential skills in communication strategies and public relations.