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@puritychepkoech1
E-commerce executive with expertise in AI-driven marketing strategies.
KenyaI am an e-commerce executive with over 9 years of experience driving growth across FMCG, financial services, and agritech sectors. My journey has been marked by a commitment to building high-performance marketing teams and delivering exceptional results. At Diageo, I led a digital transformation that achieved a remarkable 32% year-over-year growth, establishing e-commerce as a core revenue channel.
As the founder of Nova Scale, I specialize in AI-powered growth strategies, helping early-stage e-commerce companies achieve significant revenue increases. My approach combines innovative marketing techniques with a deep understanding of customer behavior, ensuring that my clients not only meet but exceed their business objectives. I am passionate about leveraging data-driven insights to create personalized marketing experiences that resonate with audiences.
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Work history, roles, and key accomplishments
Nova Scale
Dec 2024 - Present (11 months)
Founded and scaled consultancy focused on AI-driven audience segmentation and lifecycle marketing optimization for emerging market businesses. Currently advising 3 early-stage e-commerce companies on go-to-market strategies, achieving average 30%+ revenue increases within 6-month engagements.
Diageo
Jul 2022 - Present (3 years 4 months)
Led global e-commerce transformation and AI-powered marketing strategy for international spirits company. Architected enterprise-wide digital transformation strategy delivering 32% YoY revenue growth ($19M+), establishing e-commerce as core revenue channel through executive alignment and strategic roadmapping.
Agricycle Global
Sep 2020 - Present (5 years 2 months)
Led global marketing strategy for sustainable agribusiness operating across US, Asia, and East Africa. Developed comprehensive marketing strategy that positioned company as category leader in sustainable agribusiness, driving 35% YoY increase in international sales and expanding distribution into 2 new markets.
Interactive Marketing Communications
Feb 2019 - Present (6 years 9 months)
Managed client marketing strategy and performance team for boutique marketing agency. Directed marketing strategy and campaign execution for 8 high-value clients ($1.8M annual revenue), consistently exceeding performance targets while maintaining 95% client retention rate.
Imarisha Sacco Society Limited
Jan 2018 - Present (7 years 10 months)
Led strategic marketing initiatives and team for rapidly growing financial cooperative. Developed and implemented comprehensive marketing strategy that increased membership acquisition by 22% and improved retention rates by 15%.
Imarisha Sacco Society Limited
Jun 2016 - Present (9 years 5 months)
Led marketing initiatives for one of Kenya's leading SACCOs with 14 branch networks. Developed and executed marketing strategies that increased membership acquisition by 18% across 14 branch locations.
Imarisha Sacco Society Limited
Aug 2015 - Present (10 years 3 months)
Supported marketing initiatives and campaigns for a leading SACCO in Kenya. Assisted in the development and execution of marketing strategies to increase brand visibility and member engagement.
Imarisha Sacco Society Limited
May 2015 - Present (10 years 6 months)
Gained foundational experience in marketing operations within a financial cooperative. Assisted with various marketing tasks and learned about member engagement strategies.
Degrees, certifications, and relevant coursework
HOCertificate, Strategic Leadership for Marketing Executives
2024 - 2024
Completed a program focused on strategic leadership for marketing executives. Developed advanced skills in marketing strategy and executive decision-making.
GOCertification, Google Analytics 4
2023 - 2023
Achieved certification in Google Analytics 4. Demonstrated proficiency in using Google Analytics 4 for data analysis and reporting.
KUBachelor of Commerce, Finance
2017 - 2021
Completed a Bachelor of Commerce with a specialization in Finance. Gained foundational knowledge in financial principles and business operations.
Specialization, Digital Marketing
2019 - 2019
Completed a specialization in Digital Marketing. Acquired comprehensive knowledge and skills in various aspects of digital marketing.
Software and tools used professionally
KenyaYou can contact Purity and 90k+ other talented remote workers on Himalayas.
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