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Purity Chepkoech

@puritychepkoech1

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E-commerce executive with expertise in AI-driven marketing strategies.

Kenya

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What I'm looking for

I am seeking a role that allows me to leverage my expertise in digital transformation and AI-driven marketing strategies, while fostering a collaborative and innovative company culture.

I am an e-commerce executive with over 9 years of experience driving growth across FMCG, financial services, and agritech sectors. My journey has been marked by a commitment to building high-performance marketing teams and delivering exceptional results. At Diageo, I led a digital transformation that achieved a remarkable 32% year-over-year growth, establishing e-commerce as a core revenue channel.

As the founder of Nova Scale, I specialize in AI-powered growth strategies, helping early-stage e-commerce companies achieve significant revenue increases. My approach combines innovative marketing techniques with a deep understanding of customer behavior, ensuring that my clients not only meet but exceed their business objectives. I am passionate about leveraging data-driven insights to create personalized marketing experiences that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Current

Founder & Fractional CMO

Current

Nova Scale

Dec 2024 - Present (8 months)

Founded and scaled consultancy focused on AI-driven audience segmentation and lifecycle marketing optimization for emerging market businesses. Currently advising 3 early-stage e-commerce companies on go-to-market strategies, achieving average 30%+ revenue increases within 6-month engagements.

AI Marketing Lifecycle Marketing Go To Market Strategy Digital Transformation Strategic Partnerships Business Development E commerce Strategy

Current

Senior Ecommerce Lead

Current

Diageo

Jul 2022 - Present (3 years 1 month)

Led global e-commerce transformation and AI-powered marketing strategy for international spirits company. Architected enterprise-wide digital transformation strategy delivering 32% YoY revenue growth ($19M+), establishing e-commerce as core revenue channel through executive alignment and strategic roadmapping.

AI Marketing Digital Transformation P&L management Go To Market Strategy TensorFlow Salesforce Marketing Cloud Tableau Power BI Google Data Studio

Head of Marketing

Agricycle Global

Sep 2020 - Present (4 years 11 months)

Led global marketing strategy for sustainable agribusiness operating across US, Asia, and East Africa. Developed comprehensive marketing strategy that positioned company as category leader in sustainable agribusiness, driving 35% YoY increase in international sales and expanding distribution into 2 new markets.

Positioning)PR Strategy Strategic Partnerships Google Ads Market Entry Strategy

Growth Marketing Manager

Interactive Marketing Communications

Feb 2019 - Present (6 years 6 months)

Managed client marketing strategy and performance team for boutique marketing agency. Directed marketing strategy and campaign execution for 8 high-value clients ($1.8M annual revenue), consistently exceeding performance targets while maintaining 95% client retention rate.

Marketing Strategy Campaign Execution Client Management A B Testing Landing Page Optimization HubSpot

Marketing Manager

Imarisha Sacco Society Limited

Jan 2018 - Present (7 years 7 months)

Led strategic marketing initiatives and team for rapidly growing financial cooperative. Developed and implemented comprehensive marketing strategy that increased membership acquisition by 22% and improved retention rates by 15%.

Marketing Strategy Digital Marketing Customer Acquisition Strategic Partnerships Team Leadership

Senior Marketing Officer

Imarisha Sacco Society Limited

Jun 2016 - Present (9 years 2 months)

Led marketing initiatives for one of Kenya's leading SACCOs with 14 branch networks. Developed and executed marketing strategies that increased membership acquisition by 18% across 14 branch locations.

Marketing Strategy Financial Education Campaigns Cross Selling Brand Awareness

Marketing Officer

Imarisha Sacco Society Limited

Aug 2015 - Present (10 years)

Supported marketing initiatives and campaigns for a leading SACCO in Kenya. Assisted in the development and execution of marketing strategies to increase brand visibility and member engagement.

Marketing Support Data Entry Market Research event support Content Creation Administrative Support

Marketing Intern

Imarisha Sacco Society Limited

May 2015 - Present (10 years 3 months)

Gained foundational experience in marketing operations within a financial cooperative. Assisted with various marketing tasks and learned about member engagement strategies.

Data Collection Customer Service Office Administration Team Collaboration Communication Skills

Education

Degrees, certifications, and relevant coursework

Harvard Business School Online

Certificate, Strategic Leadership for Marketing Executives

2024 - 2024

Completed a program focused on strategic leadership for marketing executives. Developed advanced skills in marketing strategy and executive decision-making.