Lucy OrinaLO
Open to opportunities

Lucy Orina

@lucyorina

Focused business transformation expert with strong client acquisition skills.

Kenya

What I'm looking for

I am looking for a role that fosters growth, innovation, and strong client relationships.

I am a dedicated business transformation expert with a proven track record in client acquisition and negotiation. My experience spans various roles in business development, where I have successfully implemented strategic sales plans and cultivated strong relationships with clients and partners. I thrive in dynamic environments, leveraging my communication skills and market insights to drive growth and exceed sales targets.

Throughout my career, I have achieved significant milestones, including generating USD 2.5 million in revenue and increasing client retention rates from 67% to 89%. My ability to analyze market trends and adapt strategies has been instrumental in fostering long-term business opportunities. I am passionate about building and managing client relationships, ensuring satisfaction, and delivering tailored solutions that meet their needs.

With a strong foundation in public relations and project management, I am committed to continuous learning and professional development. I hold a Bachelor of Arts in Communication and have completed various certifications, including ESG Transformation and Project Management. I am eager to contribute my expertise to a forward-thinking organization that values innovation and growth.

Experience

Work history, roles, and key accomplishments

AL
Current

Business Development Lead

APA Insurance Limited

Jan 2024 - Present (1 year 4 months)

Responsible for creating and implementing strategic sales plans for East African countries, establishing relationships with clients and partners, and preparing tailored proposals to drive revenue growth. Regularly assesses performance and adjusts strategies to maximize results.

KK

Business Development & Partnerships Advisor

KPMG in Kenya

Mar 2022 - Jan 2024 (1 year 10 months)

Coordinated proposal writing and market research, facilitated content for thought leadership, and managed client engagement activities to enhance business development. Focused on increasing client satisfaction and positioning KPMG’s value proposition.

Education

Degrees, certifications, and relevant coursework

The University of Cambridge, Judge Business School logoTS

The University of Cambridge, Judge Business School

Certificate, Business

2023 - 2023

Completed a Certificate in ESG Transformation, focusing on environmental, social, and governance factors in business practices.

College of Insurance logoCI

College of Insurance

Executive Certificate, Insurance

2020 - 2020

Earned an Executive Certificate in Insurance, enhancing knowledge in insurance principles and practices.

Daystar University logoDU

Daystar University

Bachelor of Arts, Communication

2007 - 2011

Completed a Bachelor of Arts in Communication with a focus on Public Relations, gaining skills in effective communication, media relations, and strategic messaging.

Tech stack

Software and tools used professionally

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