Lucy Orina
@lucyorina
Focused business transformation expert with strong client acquisition skills.
What I'm looking for
I am a dedicated business transformation expert with a proven track record in client acquisition and negotiation. My experience spans various roles in business development, where I have successfully implemented strategic sales plans and cultivated strong relationships with clients and partners. I thrive in dynamic environments, leveraging my communication skills and market insights to drive growth and exceed sales targets.
Throughout my career, I have achieved significant milestones, including generating USD 2.5 million in revenue and increasing client retention rates from 67% to 89%. My ability to analyze market trends and adapt strategies has been instrumental in fostering long-term business opportunities. I am passionate about building and managing client relationships, ensuring satisfaction, and delivering tailored solutions that meet their needs.
With a strong foundation in public relations and project management, I am committed to continuous learning and professional development. I hold a Bachelor of Arts in Communication and have completed various certifications, including ESG Transformation and Project Management. I am eager to contribute my expertise to a forward-thinking organization that values innovation and growth.
Experience
Work history, roles, and key accomplishments
Business Development Lead
APA Insurance Limited
Jan 2024 - Present (1 year 4 months)
Responsible for creating and implementing strategic sales plans for East African countries, establishing relationships with clients and partners, and preparing tailored proposals to drive revenue growth. Regularly assesses performance and adjusts strategies to maximize results.
Business Development & Partnerships Advisor
KPMG in Kenya
Mar 2022 - Jan 2024 (1 year 10 months)
Coordinated proposal writing and market research, facilitated content for thought leadership, and managed client engagement activities to enhance business development. Focused on increasing client satisfaction and positioning KPMG’s value proposition.
Relationship Manager - Partnerships
Resolution Insurance Kenya
May 2017 - Mar 2022 (4 years 10 months)
Achieved significant revenue growth by sourcing new opportunities and developing relationships with key stakeholders. Conducted market research and managed project activities to enhance service delivery and business growth.
Client Experience Manager
Resolution Insurance - Tanzania
Dec 2012 - Apr 2017 (4 years 4 months)
Established the Client Experience department, increasing retention revenue and managing client relations. Developed proposals and customer incentive programs to enhance loyalty and satisfaction.
Account Executive
Resolution Insurance - Kenya
Feb 2011 - Nov 2012 (1 year 9 months)
Developed strong relationships with clients and brokers, significantly increasing sales and customer experiences. Organized product training and maintained detailed knowledge of market conditions.
Public Relations Officer
County Government of Nairobi
Aug 2010 - Dec 2010 (4 months)
Collaborated with the Mayor's Office to execute public engagement initiatives and manage media relations. Developed content for newsletters and coordinated public events.
Education
Degrees, certifications, and relevant coursework
The University of Cambridge, Judge Business School
Certificate, Business
2023 - 2023
Completed a Certificate in ESG Transformation, focusing on environmental, social, and governance factors in business practices.
College of Insurance
Executive Certificate, Insurance
2020 - 2020
Earned an Executive Certificate in Insurance, enhancing knowledge in insurance principles and practices.
Daystar University
Bachelor of Arts, Communication
2007 - 2011
Completed a Bachelor of Arts in Communication with a focus on Public Relations, gaining skills in effective communication, media relations, and strategic messaging.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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