Open to opportunities

Lucy Odiwuor

@lucyodiwuor

Message

Outcome-oriented Business Development Representative with 14 years of experience.

Kenya

Message

What I'm looking for

I am seeking a dynamic role in a growth-oriented company that values innovation, collaboration, and professional development.

I am a seasoned Business Development Representative with over 14 years of experience in the pharmaceutical sector, specializing in implementing projects and strategic management. My expertise lies in developing and executing both inbound and outbound sales strategies that have successfully driven market share growth and revenue increases across East Africa. I pride myself on my ability to foster strong relationships with institutional clients and stakeholders, utilizing my skills in negotiation and contract management to achieve business objectives.

Throughout my career, I have demonstrated a commitment to optimizing processes and enhancing team performance. I have led remote sales initiatives, particularly during the COVID-19 pandemic, ensuring business continuity while adapting to changing priorities. My educational background, including an MBA in Project Planning & Management, complements my practical experience, allowing me to apply data-driven approaches to improve performance and achieve strategic goals.

Experience

Work history, roles, and key accomplishments

Current

B2B Sales Manager – Orthopedic Portfolio

Current

Sun Pharmaceuticals

Mar 2023 - Present (2 years 3 months)

Developed and implemented B2B sales initiatives, including inbound and outbound sales strategies, achieving over 20% market share and increased yearly revenue across East Africa. Managed contract negotiations, acquiring high-dollar contracts, qualifying opportunities, and maximizing profitability by company objectives.

B2B Sales Cold Calling Social Selling Email Campaigns Contract Negotiation CRM Software Sales Team Leadership Remote Sales

B2B Customer Engagement Sales Representative – Transplant/Sickle Cell Portfolio

Novartis Pharmaceuticals

May 2020 - Jan 2023 (2 years 8 months)

Drove institutional B2B revenue growth through outbound efforts, expanding portfolio revenue by 19.5% and contributing to overall market share expansion. Secured and maintained high-value partnerships among institutional buyers and government institutions through strong verbal communication, empathy, and active listening.

B2B Sales Outbound Sales Cold Calling Social Selling Email Campaigns Partnership Management Product Training

Marketing Officer/Key Account Manager – Institutional B2B Sales

Sandoz Pharmaceuticals

Mar 2018 - Feb 2020 (1 year 11 months)

Managed institutional business and key accounts, initiating inbound and outbound sales strategies to build visibility and secure procurement success. Negotiated contracts with agencies and hospitals, enabling effective qualification of opportunities to secure long-term contracts.

Key Account Management Inbound Sales Outbound Sales Cold Calling Contract Negotiation Sales Analytics Cross Functional Collaboration

B2B Sales Market Expert Manager

Synermed Pharmaceuticals

Jan 2016 - Sep 2016 (8 months)

Managed B2B sales market expertise. Contributed to strategic market initiatives and sales growth.

B2B Sales Sales Management Strategic Planning Market Analysis

Market Expert Representative

GlaxoSmithKline Ltd.

May 2011 - Dec 2015 (4 years 7 months)

Represented the company as a Market Expert. Engaged in market analysis and client interactions to support sales objectives.

Market Analysis Client Engagement Sales Support Product Promotion Market Research

Assistant Market Expert

GlaxoSmithKline Ltd. Kenya

Apr 2010 - Apr 2011 (1 year)

Assisted in market expert activities. Supported market research and sales initiatives within the Kenyan market.

Market Research Sales Support Data Collection Market Analysis Administrative Support

Education

Degrees, certifications, and relevant coursework

Kenyatta University

Bachelor of Science, Biochemistry

Studied Biochemistry, building a strong foundation in scientific principles and research methodologies. Gained analytical and problem-solving skills applicable to various professional fields.

Kenyatta University

Master of Business Administration (MBA), Project Planning & Management

Focused on Project Planning & Management, gaining expertise in strategic project execution and oversight. Developed skills in managing complex projects and coordinating with diverse stakeholders.