Lucy Muthoni

Streamlined office operations by managing calendars and client correspondence, reducing administrative bottlenecks by 25%. Produced promotional videos and edited multimedia content, improving client satisfaction scores by 30%. Spearheaded social media strategy, increasing engagement by 40%.

Generated 200+ leads via cold outreach and LinkedIn campaigns, achieving a 15% conversion rate using Salesforce CRM. Negotiated contracts with influencers, securing $50K+ in partnership revenue. Collaborated with marketing teams to create proposals, boosting campaign ROI by 25%.

Drafted MOUs with international universities, reducing onboarding time by 20%. Automated data collection processes for educational institutions, cutting manual workload by 35%. Increased website traffic by 50% through SEO optimization.

Managed monthly budgets and vendor negotiations, reducing maintenance costs by 12%. Digitized repair logs and invoices, improving document retrieval speed by 30%. Optimized office supply procurement, cutting expenses by 15%.

Acquired B2B and B2C clients via field marketing, contributing to $200K+ in annual revenue. Achieved a 40% conversion rate by managing leads in Salesforce, surpassing team targets by 25%.

Collaborated with production teams to script and edit faith-based films, reaching over 5K viewers. Assisted in producing content that engaged the community.

Activities and societies: Led a team in designing a college-wide PR campaign, increasing student engagement by 35%. Authored a research paper on 'Digital Media’s Role in Modern Administrative Efficiency,' adopted as a case study by the department.

Completed a Diploma in Public Relations & Advertising, focusing on Business Communication, Digital Marketing Strategies, Media Relations, Administrative Management, and Project Coordination. Elected Class Representative, facilitating communication between faculty and students.