Lucile Widemann

Founded and launched an e-commerce brand selling limited-stock, 100% handmade French-Mexican handbags. Set up the business structure and manage all areas of the micro-business: sales, marketing and operations.

Researched competitors, search trends and keywords, then wrote website copy aligned with the brand’s identity and tone. Improved search visibility by optimising keywords, page structure, metadata and internal linking, and led a brand guidelines project.

Optimised project management and resource planning to ensure efficient, on-time deliveries. Administered Salesforce to improve data quality and reporting, and implemented process and communication improvements that increased team productivity.

Increased customer satisfaction by 15% through personalised, high-quality service. Trained and supported new team members, strengthening team cohesion.

Managed a portfolio of European partner hotels, building and maintaining lasting client relationships. Closed deals with prestigious clients, contributing to significant revenue growth while meeting daily performance targets, and tracked performance in Salesforce and HubSpot.

Advised customers on products and style, improving satisfaction, and operated point-of-sale systems.

Organised sports trips for 300+ students, including a ski trip for 85 people in Les Deux Alpes. Coordinated logistics with travel agencies and sponsors, led a team of two, and managed budgets and stakeholder communication.

Exchange program focusing on international relations and negotiations.

Grade: 8.5/10

Master's in Marketing Management with a specialisation in neuromarketing and artificial intelligence. Thesis on Artificial Intelligence and Luxury Fashion achieved a grade of 8.5/10 on the Dutch scale.

Bachelor's in Communication and Media from Erasmus University Rotterdam.

Exchange program focusing on finance and management.

Grade: 1.1

Earned the French Baccalauréat and German Abitur with highest honours (1.1).