Booking Holdings Inc.

In 1997, the journey began when a group of entrepreneurs launched Priceline.com, pioneering the 'name your own price' concept that would revolutionize how people book travel. As the digital travel landscape evolved, they recognized a broader opportunity: to create a comprehensive ecosystem of travel brands that could serve every type of traveler. Through strategic acquisitions and relentless innovation, they built a portfolio of world-class brands including Booking.com, KAYAK, Agoda, Priceline, and OpenTable - each addressing unique traveler needs. What started as a bold experiment in online pricing transformed into Booking Holdings, a company now powering more than 1.1 billion room nights booked annually across 220+ countries and territories.

Today, Booking Holdings stands as the world's leading provider of online travel and related services, driven by an unwavering mission to make it easier for everyone to experience the world. The company's success stems from a culture of absolute integrity, relentless innovation, and the belief that diverse perspectives strengthen their solutions. With over 24,000 employees representing 140+ nationalities, Booking Holdings continues to push boundaries in travel technology, leveraging artificial intelligence and data science to create seamless experiences for millions of travelers and partners worldwide. The vision that sparked in 1997 has grown into a global force connecting people with destinations, one booking at a time.