Lucia Naselo

Leads business transformation, impact strategy, and continuous improvement initiatives. Oversees B Corp certification project leadership and implements ESG and impact strategy, along with brand management and innovation/culture programs.

Advises founders and C-level executives on business strategy, growth initiatives, ESG implementation, and organizational transformation. Provides ESG assessments and roadmap development, including B Corp certification consulting and executive mentoring.

Supports entrepreneurs and triple-impact businesses through mentoring and strategic guidance. Provides growth and strategic support aligned with mission-driven outcomes.

Worked as a growth mentor for the Government of Buenos Aires program. Provided mentoring to support participants during 2022–2024.

Served as a growth mentor for the IAE Naves program. Provided mentoring to support business growth initiatives over the program period.

Covered Operations Director maternity leave, leading operations across multiple national educational programs. Managed a 40+ person team, budgets and partnerships, and implemented KPI-driven operational improvements using agile methodologies.

Co-founded and scaled a sustainable premium grooming and accessories brand, driving business strategy and day-to-day leadership. Managed profitability and cross-functional areas including sales, finance, HR, and operations, and led branding and marketing strategy.

Managed integrated advertising projects for major brands, including project planning and ongoing client management. Coordinated production activities and budget for campaign delivery.

Managed production, post-production, and broadcasting operations. Supported client management and led technical team operations while controlling budgets and planning production activities.

Supported Vodafone and Coca-Cola account work while managing London office operations. Balanced account support with office management responsibilities in a client-facing environment.

Led strategy execution and resource management for national political campaigns and candidates. Coordinated campaign activities with team leadership and managed stakeholders, budget, and timelines.

Completed the Vistage Argentina Chair Academy in 2025.

Completed training on impact assessment and the B certification process with B Lab in 2022.

Completed the Small Business Directors Program at IAE Business School, Universidad Austral, in 2017.

Grade: 8.22/10

Earned a Bachelor of Science in Communication in 2008 with a final grade of 8.22/10.