Looking for a job

Felisa Cantarelli

@felisacantarelli

Message

I lead LATAM marketing operations, brand launches, and cross-functional growth execution.

Argentina

Message

What I'm looking for

I'm looking to lead marketing operations, strategic projects, and cross-functional execution in multi-market environments, where I can align teams, agencies, budgets, and KPIs to deliver measurable business growth.

I've led marketing operations, brand strategy, and go-to-market execution across The Clorox Company, Danone Argentina, and La Casa del Aroma.

At La Casa del Aroma, I led a four-person team and an end-to-end brand relaunch that consolidated four brands and renewed roughly 80% of a 250+ SKU portfolio. I also led Cyber Week, generating ARS 2.1M net profit from an ARS 250K investment.

At The Clorox Company, I led Poett’s regional repositioning and the "Sentí tu casa" platform, later awarded Gold at Premios Buenos Anuncios 2022. I also coordinated the Clorox/Ayudín launch across eight LATAM markets in under one year.

I bring 15+ years of experience aligning Marketing, Sales, agencies, budgets, KPIs, and regional stakeholders to turn business priorities into measurable execution.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant

Current

Independent Consultant

Apr 2026 - Present (5 months)

Led a strategic consulting project end-to-end, structuring the diagnostic phase, analyzing market and consumer insights, and translating findings into actionable business, value proposition, and channel recommendations.

Market Analysis Consumer Insights Business Strategy Value Proposition Channel Strategy

Marketing Leader

La Casa del Aroma S.A

Mar 2023 - Mar 2025 (2 years)

Led a team of 4 and coordinated agencies and internal functions to execute the annual marketing plan and key growth initiatives. Project lead for the end-to-end brand relaunch, consolidating 4 brands under one umbrella and renewing ~80% of a 250+ SKU portfolio.

Marketing Operations Project Management Team Management Agency Management B2B Strategy Ecommerce Brand Launch Budget Management Go to Market Execution

Marketing Manager LATAM

The Clorox Company

Mar 2021 - Jun 2022 (1 year 3 months)

Fast-tracked an innovation from insight to market in under one year, cross-functionally coordinating the Clorox/Ayudín launch across 8 LATAM markets. Managed regional priorities, deliverables, stakeholders, KPIs, and budget, aligning Marketing, Sales, and agencies.

Innovation Management Cross functional Leadership Stakeholder Management KPI Reporting Budget Management Sales and Marketing Alignment

Content Manager LATAM

The Clorox Company

Jul 2020 - Jun 2022 (1 year 11 months)

Led Poett's regional repositioning and the 'Sentí tu casa' platform end-to-end, coordinating strategy, creative and media agencies, market adaptation, and execution; later awarded Gold at Premios Buenos Anuncios 2022.

Content Strategy Brand Repositioning Agency Management Market Adaptation Campaign Execution

Senior Brand Manager LATAM

The Clorox Company

Jul 2017 - Jun 2020 (2 years 11 months)

Led regional go-to-market and expansion projects for Burt's Bees, coordinating commercial teams across Argentina, Mexico, Chile, and Colombia. Managed portfolio and P&L by market, integrating pricing, coverage, volume, profitability, and priorities.

Brand Management Go To Market P&L management Portfolio Management Commercial Strategy Campaign Optimization

Brand Manager Argentina

The Clorox Company

Jun 2015 - Jul 2017 (2 years 1 month)

Led the regional launch of Ayudín Ultraquitamanchas Powder, coordinating cross-functional execution and reaching 17% share within the supermarket segment in one year. Tracked performance and presented results and priorities to the leadership team monthly.

Brand Management Product Launch Cross functional Coordination Performance Monitoring Executive Presentation

Brand Manager

Danone Argentina S.A

Jan 2012 - May 2015 (3 years 4 months)

Led Danette's repositioning with new target audience, communications, and packaging redesign, coordinating internal and external teams; sales increased 2.5% vs. the previous year during implementation. Participated in the cross-promotion 'La Serenísima Junto a Vos', leading P&L and on-pack communication.

Brand Management Repositioning P&L management Communication Strategy Packaging Design