lucca leocadio

I’m a Product Marketing and Product Strategist who bridges product, marketing, and business to deliver high-impact launches. In my current role, I lead positioning strategies, create GTM strategy, and act as a strategic product GTM approver across country marketing teams.

I’ve driven PLG communications and onboarding optimization, and I’m recognized for training sales teams at key account events. I also revitalized Voice of Customer practices and restructured key account community programs to increase producer engagement.

Previously, as a Senior Product Marketing Manager at Hotmart, I led end-to-end ownership of Hotmart Club’s launch, achieving high adoption in record time. I co-led the creation of a Concierge team to migrate key account customers from competitors, protecting churn risk and scaling product GMV, and I rebuilt onboarding communication flows to reduce message volume while improving engagement efficiency.

Earlier, at Locaweb, I worked as a Senior Business Analyst, developing cross-sell strategies by integrating Locaweb’s portfolio with acquired company offerings and identifying new revenue opportunities through product bundling. I also built net-new products from scratch (“Clic Lead” and “Backup de Hospedagem”), and in my sales years I managed a national mobility driver sales channel across 250+ dealerships while building partnerships with Uber, 99, Cabify, and taxi cooperatives.