Luis Gustavo Pereira e Souza

Structured the Claro Wi-Fi strategy and roadmap, connecting product evolution to market opportunities, demand generation, and revenue expansion. Developed the implementation plan and go-to-market strategy, prioritizing initiatives and aligning stakeholders.

Developed products across all lifecycle stages, from ideation to performance management. Structured the Product area by defining processes, procedures, and system integrations, and designed pricing strategies considering costs, competition, demand, and market positioning.

Conducted market analysis, trend assessment, and benchmarking to identify opportunities in Trade Marketing, commercial activations, and strategic partnerships. Developed go-to-market strategies and integrated marketing plans, aligning global product objectives with communication initiatives, lead generation, and commercial targets.

Developed and evolved products and marketing partnerships across the entire value chain, connecting business strategy, market positioning, and value creation. Built business cases, business plans, and feasibility analyses, and managed vendors and strategic partnerships.

Worked as a Process Analyst at Banco Safra.

Worked as a Consultant at PwC.

Worked as a Strategic Planning Intern at Vivo.

MBA in Artificial Intelligence, Data Science and Big Data for Business, in progress with expected completion in November 2026.

Postgraduate degree in Business Management with emphasis in Marketing, completed in 2016.

Bachelor's degree in Business Administration, completed in 2009.