Open to opportunities

Lucas Pinto dos Reis

@lucaspintodosreis

Marketing & Communications leader combining AI-driven strategy, SEO, and agentic automation to grow brands and modernize marketing.

United States

Message

What I'm looking for

I’m looking for a role where I can lead marketing and communications teams at the intersection of AI and brand strategy—building agentic automation to optimize workflows, strengthen SEO, and deliver measurable growth through measurable, data-driven decisions.

I’m a Marketing and Communications leader who thrives at the intersection of global brand strategy and cutting-edge technology. I spearhead high-impact campaigns and content strategies, with a clear focus on driving digital transformation across diverse industries.

In my current role as Marketing Director at a B2B legal firm, I direct comprehensive digital marketing strategy and daily operations—leading major LinkedIn growth (over 3,900% within the first year) through optimized content and audience engagement. I also revitalize and lead SEO initiatives using HubSpot, SEMrush, and Google Search Console to improve rankings and drive highly qualified organic traffic.

I expand market reach through internationalization, creating and launching Spanish-speaking versions of the corporate website and Facebook presence. I also apply Agentic AI tools and custom software automation to streamline marketing workflows and enhance strategic insights across the acquisition funnel.

Earlier, as a Public Relations and Marketing Specialist at Robert Half, I built B2B content strategy for a corporate blog, managed executive branding and the CEO’s LinkedIn presence, and supervised end-to-end podcast and internal audio production. I bring a global perspective through bilingual/trilingual ghostwriting and translation (Portuguese, English, Spanish), supported by KPI-driven recommendations for PR and media optimization.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Law Office of Jennifer F. Novak

May 2025 - Present (1 year 2 months)

• Directed comprehensive digital marketing strategy and daily operations for a B2B legal firm, achieving massive LinkedIn growth of over 3,900% within the first year through optimized content and audience engagement.

• Revitalized and led the firm's SEO initiative, utilizing HubSpot, SEMrush, and Google Search Console to optimize keywords, improve search rankings, and drive highly qualified organ

Digital Marketing Marketing Strategy LinkedIn SEO HubSpot SEMrush Google Search Console Website Localization Social Media Facebook Agentic AI Marketing Automation Workflow Automation

Public Relations and Marketing Specialist

Robert Half

Nov 2021 - Feb 2025 (3 years 3 months)

• Directed the B2B content strategy for the corporate blog, managing editorial calendars, newsletter structuring, and SEO optimization to capture high-value search traffic.

• Developed executive branding strategies and managed the CEO's digital presence on LinkedIn, elevating leadership authority in the market.

• Planned and supervised the end-to-end production of corporate podcasts and internal

Public Relations Content Strategy Editorial Calendar SEO LinkedIn Podcast Production ghostwriting Technical Translation Media Optimization Stakeholder Engagement

South America Content Editor

Ford Motor Company

Sep 2015 - Nov 2021 (6 years 2 months)

• Managed end-to-end digital content distribution and editorial planning across Latin America.

• Implemented optimized workflows to amplify high-performing content and ensure consistent brand messaging, contributing to over R$100,000 in annual operational savings.

Editorial Planning Workflow Optimization Content Amplification Brand Messaging

Marketing Manager – Franchise

UZ Games

Oct 2012 - Nov 2015 (3 years 1 month)

• Directed comprehensive marketing operations and strategic planning for the gaming franchise, overseeing end-to-end campaign development, financial forecasting, and cross-functional team leadership.

• Developed and launched targeted customer retention and loyalty programs, successfully driving a measurable increase in average order value (AOV) and cultivating a strong base of recurring gamers.

Marketing Strategy Campaign Development Financial Forecasting Cross functional Leadership Customer Retention Loyalty Programs Average Order Value Promotions And Campaigns Seasonal Retail Campaign KPI Analysis Sales Analytics ROI Optimization Budget Management Product Launch

Translator

Quoted Tradução e Localização

Feb 2011 - Oct 2012 (1 year 8 months)

Worked as a Translator at Quoted Tradução e Localização.

Account Manager

SmartPR

Sep 2009 - Jun 2011 (1 year 9 months)

• Directed B2B and B2C corporate communication strategies for high-profile clients across the technology, telecommunications, and financial sectors, significantly elevating brand visibility and market reputation.

• Orchestrated end-to-end public relations (PR) campaigns, including crafting press releases, defining strategic messaging guidelines, and cultivating strong media relationships to maxim

Public Relations Corporate Communications Financial Press Release Media Relations performance reporting Strategic Insights