Looking for a job

Ricardo De Melo Matos

@ricardodemelomatos

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I drive digital marketing, business development, and brand growth through measurable campaigns.

Brazil

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What I'm looking for

I'm looking to lead digital marketing, business development, and communications initiatives where I can connect strategy, sales, content, analytics, and brand positioning to deliver measurable growth.

I've led digital marketing and business development for About Marketing Services, managing sales teams, lead generation, SEO, SEM, paid media, CRM, marketing automation, and omnichannel campaigns tied to measurable growth. I also coordinated branding, digital PR, reputation management, events, and UX/UI optimization for a diverse client portfolio.

More recently, I've coordinated AI-powered solution sales at Blu AI Technologies and led digital marketing, website content, social media, and brand activations for Lupulapa Cervejaria Premium. My work also spans journalism and public relations, including editorial reporting for the United States Press Agency and digital communications for corporate and public-affairs clients.

Experience

Work history, roles, and key accomplishments

Current

Business Development Coordinator

Current

Blu AI Technologies

Apr 2026 - Present (6 months)

Coordinated business development and sales initiatives, focusing on growth opportunities, lead generation, and strategic partnerships. Managed sales team activities, pipeline management, and supported RFP responses and proposals.

Business Development Sales Lead Generation Pipeline Management RFP Digital Transformation AI Solutions Web Development Accessibility Compliance

Marketing Coordinator

Lupuiapa Cervejaria Premium

Aug 2025 - Apr 2026 (8 months)

Managed digital marketing and brand communication strategies, including social media content, website management, and public relations initiatives. Monitored campaign performance and delivered data-driven insights to optimize marketing efforts.

Digital Marketing Brand Communications Social Media Content Creation Website Management Public Relations Event Coordination Campaign Performance ROI Optimization

Marketing & Business Development Coordinator

About Marketing Services

Apr 2017 - Aug 2025 (8 years 4 months)

Managed strategic planning and execution of business development and digital marketing initiatives for a diverse client portfolio. Coordinated sales strategies, led omnichannel campaigns, and oversaw lead generation, SEO, SEM, and performance marketing.

Business Development Digital Marketing Sales Strategy Multichannel Campaign Management Lead Generation SEO SEM Performance Marketing CRO Content Marketing CRM Marketing Automation Web Analytics A B Testing Event Planning Agile

News Editor

United States Press Agency

Jan 2019 - Jul 2025 (6 years 6 months)

Experienced multimedia journalist covering politics, business, public affairs, culture, and community issues. Produced accurate and engaging content, collaborated with editors and photographers, and delivered breaking news under tight deadlines.

Journalism Investigative Reporting News Writing Interviewing Multimedia Storytelling Photography Editorial Planning Fact Checking Content Creation Digital Publishing

General Manager

InnDulge

May 2023 - Oct 2024 (1 year 5 months)

Managed front desk and housekeeping operations, maintaining high service standards and guest satisfaction. Assisted with reservations, guest services, revenue optimization, and online reputation management.

Operations Management Guest Service Revenue Optimization Online Reputation Management Financial Reporting Staff Coordination Public Relations Marketing Employee Handbook Development visual communication

Assignment Desk Intern

Universal Studios NBC K /Telemundo

May 2022 - May 2022 (0 months)

Coordinated daily news coverage by monitoring breaking news, identifying story opportunities, and assigning reporters and photographers. Collaborated with newsroom leadership and field crews to support live coverage and meet deadlines.

News Coordination Breaking News Coverage Story Assignment Newsroom Collaboration Editorial Operations Deadline Management

Reporter

Bay Area Reporter

Feb 2022 - May 2022 (3 months)

Produced news stories for print and digital editions, earning front-page placement. Conducted research and interviews, captured multimedia content, and edited visual and audio materials.

Reporting Research Interviewing Photography Audiovisual Editing Multimedia Storytelling Editorial Collaboration

Digital Marketing & Public Relations Analyst

Brasil Comunicação

Apr 2010 - Dec 2015 (5 years 8 months)

Developed and executed digital marketing strategies for a diverse client portfolio, driving audience engagement and brand awareness. Managed integrated campaigns, conducted market research, and implemented SEO best practices.

Digital Marketing Public Relations Campaign Management Market Research Competitive Analysis SEO Google Analytics Facebook Analytics KPI Monitoring

Digital Marketing & Public Relations Analyst

Edeal Comunicação Digital

Feb 2014 - Jun 2015 (1 year 4 months)

Managed strategic client relationships and supported integrated digital marketing initiatives. Contributed to a presidential campaign's digital strategy, managed SEO for platforms, and provided executive administrative support to the CEO.

Digital Marketing Public Relations Social Media SEO Analytics Content Management Executive Support Campaign Monitoring