At Cognizant, I architect and manage digital marketing strategies, aligning business objectives with technical execution. I structure and optimize Google Ads campaigns across Search, Display, and Performance Max.
I integrate AI technologies and automation to improve audience segmentation and bidding efficiency, and analyze ROI and ROAS to turn campaign data into business insights.
Previously, I configured Meta Ads campaigns at Negócio Lotado and planned e-commerce paid media strategies at Aga Marketing. My work has also included influencer partnerships, campaign creative, and performance reporting.
