Open to opportunities

Lourdes Maria Acosta Hermosillo

@lourdesmariaacostahe

Message

I optimize paid search campaigns to improve media efficiency, visibility, and growth.

Mexico

Message

What I'm looking for

I'm looking to continue improving media performance and growth through paid search, campaign optimization, performance analysis, and digital marketing initiatives.

I've overseen Paid Search campaigns at Meet Rise across Google Ads, SA360, and Bing, managing campaign builds, keywords, budget allocation, pacing, and optimization.

I use performance data to uncover opportunities that improve media efficiency, visibility, and campaign results. My work is grounded in performance marketing, paid search strategy, and media buying.

Previously at DUDE Agency, I served as the main client contact for digital development and design projects, coordinating internal teams around client needs and timelines. I also used FreshDesk data and feedback to improve processes and customer experience.

My background includes leading SEO and SEM, website development, content creation, and social media efforts, supported by a Bachelor's degree in Communication and Media Studies and an Executive MBA in Marketing.

Experience

Work history, roles, and key accomplishments

Internet Marketing Consultant

Meet Rise

Nov 2023 - Nov 2025 (2 years)

Oversaw Paid Search campaigns across Google Ads, SA360 and Bing, from campaign builds and keyword management to budget allocation, pacing and optimization. Analyzed performance data to identify opportunities and improve media efficiency, visibility and campaign results.

Paid Search Strategy Performance Marketing Media Buying

Account Manager

DUDE Agency

Jan 2021 - Oct 2023 (2 years 9 months)

Served as the main point of contact for clients across digital development and design projects, coordinating with internal teams to keep projects aligned with client needs and timelines. Leveraged FreshDesk data and client feedback to identify issues, improve processes and strengthen the customer experience.

Problem Solving Project Management

Marketing Communications Specialist

Autoclimas del Noroeste

Apr 2018 - Dec 2020 (2 years 8 months)

Led the company’s SEO and SEM efforts, alongside website development and content creation. Built processes for Sales and administrative teams and supported digital initiatives aimed at strengthening online visibility and business growth.

Search Engine Marketing (SEM)Web Design Content Marketing

Social Media Assistant

EL DEBATE

Feb 2017 - Feb 2018 (1 year)

Created and optimized content for Facebook and Twitter, with a focus on engagement and driving traffic to the publication’s website. Tracked content and audience performance through Google Analytics and Chartbeat, using insights to shape social media efforts.

Social Media Marketing Reporting And Analysis Digital Marketing