AVAlberto Vázquez
@albertovzquez
Digital marketing specialist with expertise in SEO and SEM strategies.
MexicoWhat I'm looking for
I'm a seasoned Digital Marketing Specialist with over 5 years of experience delivering impactful results for Migesa.com.mx through strategic SEO and SEM initiatives. My expertise in tools like Ahrefs and SEMrush has enabled me to design and implement effective strategies that increased organic traffic by 30% within six months. I take pride in leading email marketing campaigns that improved open rates by 15% and generated a 4x ROI through Google Ads campaigns.
In my previous role as an Email Marketing/SEO Assistant at Soriana.com, I successfully developed technical SEO strategies that positioned over 50 keywords in the top 10 rankings. My analytical skills allowed me to create insightful reports that optimized campaigns and prioritized investments effectively. I am passionate about leveraging my technical experience to enhance performance and drive growth in future roles.
Experience
Work history, roles, and key accomplishments
Gerente de SEO
Migesa.com.mx
Apr 2023 - Jan 2025 (1 year 9 months)
Especialista en Marketing Digital con más de 5 años de experiencia, liderando estrategias SEO y SEM que incrementaron el tráfico orgánico en un 30% en seis meses. Gestioné campañas de Google Ads con un ROI de 4x y supervisé un equipo multidisciplinario en proyectos de marketing B2B.
Asistente de Gerente de Email Marketing/SEO
Soriana.com
Oct 2021 - Jul 2022 (9 months)
Desarrollé estrategias técnicas de SEO, logrando posicionar más de 50 palabras clave en los primeros 10 rankings. Creé campañas de email marketing con una tasa de conversión del 7% y generé informes analíticos para optimizar campañas.
Gerente de Marketing SEO
Stoneway.com.mx
Dec 2020 - Oct 2021 (10 months)
Desarrollé un plan de marketing B2B que incrementó las oportunidades de negocio en un 20%. Implementé estrategias de inbound marketing, mejorando la calidad de leads en un 25% y optimicé la velocidad del sitio web en un 20%.
Education
Degrees, certifications, and relevant coursework
HAHubSpot Academy
Certification in Inbound Marketing, Inbound Marketing
2018 -
Completed a certification in Inbound Marketing, focusing on strategies to attract and engage customers effectively.
IEBS
Master's in Digital Marketing and Web Analytics, Digital Marketing
2017 - 2018
Completed a Master's degree in Digital Marketing and Web Analytics, focusing on content marketing, inbound marketing, and CRM strategies.
ULUniversidad Autónoma de Nuevo León
Bachelor's in Advertising Communication, Advertising Communication
2004 - 2010
Studied Advertising Communication, covering the fundamentals of marketing and advertising principles.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Job categories
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