At The Mendoza Law Firm, I develop and optimize Paid Media strategies, media plans, and growth marketing forecasts. Since joining, I’ve increased lead generation by 150% through new Paid Media strategies, and I improved ad conversion rates by 35% through audience segmentation, A/B testing, and coordination with the Content team.
At Publicis Groupe, I analyzed social media performance for agency brands and created dashboards and reports to surface insights. Across my digital marketing work, I’ve managed campaigns, analyzed results, and developed strategies for brands in technology, finance, and other sectors.
