Lyam CEO - Sevewatches User

I'm a marketing student at UNITEC, building practical experience in digital marketing, social media, paid media, and e-commerce.

In a digital advertising project, I designed Meta Ads that reached 4,300 views on a $6.10 USD spend, equivalent to a $1.42 USD CPM. I conducted A/B testing, analyzed performance metrics, and achieved a 1.8% CTR and four messages while identifying opportunities to improve lead quality.

For social media, I increased a post's views from 590 to 3,950 by developing a clearer understanding of the buyer persona and creating more targeted content. I also analyzed content performance and audience behavior, increasing traffic from Instagram to WhatsApp messages by 8%.

I'm developing my understanding of customer journeys, conversion, content, audiences, and offers through e-commerce projects, with a focus on execution and results analysis.