Louis Rhoden

Oversees daily business functions to ensure smooth and efficient store operations, including inventory management, customer service strategy, marketing, compliance, and technology infrastructure. Architected a custom order program for high-value clients, managing new client acquisition, relationship management, negotiation, closing, account management, and fulfillment.

Developed and executed long-term strategic plans to launch a florist-flower business, aligning with market trends and customer preferences. Ensured compliance with all relevant regulations and standards, including environmental regulations, labor laws, and organic farming requirements.

Led the team in sales in 2023, managing the full sales cycle for higher education, Canadian government, domestic state and local government clients, and select high-value commercial clients. Spearheaded contract negotiation processes and the creation of new client-facing materials, increasing sales cycle efficiency and client onboarding.

Managed the full sales cycle for nonprofit/political clients, consultatively selling software platforms for CRM, fundraising, organizing, advocacy, and digital campaign management. Coordinated with senior leadership to create new sales collateral, including a comprehensive database and process for RFP responses.

Met all quarterly and annual budget goals with an average attainment of 130% to target, identifying clients' marketing needs and developing custom cross-platform marketing campaigns. Created effective marketing plan analyses and campaign performance optimization for key client groups.

Met all quarterly and annual budget goals with an average attainment of 115% to target. Consulted Senior Account Executives and sales management to identify marketing needs and implement custom digital strategies to achieve client marketing goals.

Provided sales staff with various types of support and assisted in managing client accounts, directing the client billing process. Facilitated cooperation between multiple departments and managed cross-department projects.

Studied Economics, French, and Francophone Studies. Gained a comprehensive understanding of economic principles and French language and culture.