Open to opportunities

Madalena Costa

@madalenacosta1

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Product experience and AI strategist focused on human-centered impact.

Portugal

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What I'm looking for

I seek roles where I can lead AI-driven product strategy, collaborate cross-functionally, scale human-centered systems, and drive measurable adoption and growth in mission-driven teams.

I am a product experience and AI strategist with 8+ years blending marketing, UX and AI-driven product strategy to deliver NLP-powered features for global clients across Europe and the US. I focus on building scalable, human-centered AI systems that deliver measurable impact under complexity.

Most recently, as Head of Product Experience & Operations at Glanceable, I led the AI roadmap and launched NLP feedback analysis, an AI chatbot and task recommendation features, helping grow adoption to 10+ enterprise clients including PwC, Fnac Darty and Opel. I regularly coordinated cross-functional teams to deliver 10+ feature launches per quarter and represented the company at industry events.

I have a background in consulting across continents designing data-driven web and mobile products, a Master’s in Information Management (Marketing Intelligence), and continued professional development in product and AI management. I am an international speaker and community leader who brings product systems thinking, data storytelling and hands-on AI integration to product teams.

Experience

Work history, roles, and key accomplishments

Head of Product Experience

Glanceable

Jan 2022 - Jan 2025 (3 years)

Led the AI roadmap and launched NLP feedback analysis, an AI chatbot and task recommendation features, growing adoption from 0 to 10+ enterprise clients (including PwC, Fnac Darty, Opel). Delivered 10+ feature launches per quarter and strengthened market presence via industry events.

NLP Roadmapping Product Launches Stakeholder Management

Product & UX Consultant

Freelance

Jan 2019 - Jan 2022 (3 years)

Designed data-driven web and mobile products across 5+ countries, specializing in data visualization, adoption and workflow design; partnered with founders to define MVPs and metrics, improving activation and adoption for fintech, retail and SaaS clients.

Product & Design UX Data Visualization User Research

Marketing & Communication Consultant

Independent Consultant

Jan 2015 - Jan 2019 (4 years)

Managed brand strategy, digital campaigns and web projects focused on consumer engagement; led rebranding and website redesign initiatives aligning marketing with cross-functional teams.

Brand Strategy Digital Marketing Campaign Management consumer behavior Cross Functional Collaboration Content Strategy