Madalena Costa
@madalenacosta1
Product experience and AI strategist focused on human-centered impact.
PortugalWhat I'm looking for
I am a product experience and AI strategist with 8+ years blending marketing, UX and AI-driven product strategy to deliver NLP-powered features for global clients across Europe and the US. I focus on building scalable, human-centered AI systems that deliver measurable impact under complexity.
Most recently, as Head of Product Experience & Operations at Glanceable, I led the AI roadmap and launched NLP feedback analysis, an AI chatbot and task recommendation features, helping grow adoption to 10+ enterprise clients including PwC, Fnac Darty and Opel. I regularly coordinated cross-functional teams to deliver 10+ feature launches per quarter and represented the company at industry events.
I have a background in consulting across continents designing data-driven web and mobile products, a Master’s in Information Management (Marketing Intelligence), and continued professional development in product and AI management. I am an international speaker and community leader who brings product systems thinking, data storytelling and hands-on AI integration to product teams.
Experience
Work history, roles, and key accomplishments
Head of Product Experience
Glanceable
Jan 2022 - Jan 2025 (3 years)
Led the AI roadmap and launched NLP feedback analysis, an AI chatbot and task recommendation features, growing adoption from 0 to 10+ enterprise clients (including PwC, Fnac Darty, Opel). Delivered 10+ feature launches per quarter and strengthened market presence via industry events.
Product & UX Consultant
Freelance
Jan 2019 - Jan 2022 (3 years)
Designed data-driven web and mobile products across 5+ countries, specializing in data visualization, adoption and workflow design; partnered with founders to define MVPs and metrics, improving activation and adoption for fintech, retail and SaaS clients.
Marketing & Communication Consultant
Independent Consultant
Jan 2015 - Jan 2019 (4 years)
Managed brand strategy, digital campaigns and web projects focused on consumer engagement; led rebranding and website redesign initiatives aligning marketing with cross-functional teams.
Education
Degrees, certifications, and relevant coursework
Carnegie Mellon University
Advanced Product Management, Product Management
2025 - 2025
Completed the Advanced Product Management program at Carnegie Mellon University in 2025.
AI Product Academy by Dr. Marily Nika
AI Product Management Bootcamp, AI Product Management
2024 - 2024
Completed the AI Product Management bootcamp focused on AI product strategy and management in 2024.
Ironhack
UI/UX Design Bootcamp, UI/UX Design
2022 - 2022
Completed the UI/UX Design Bootcamp with practical projects in web and mobile design in 2022.
NOVA Information Management School (NOVA IMS)
Master's in Information Management, Information Management (Marketing Intelligence)
2019 - 2021
Earned a Master’s in Information Management with a focus on Marketing Intelligence from 2019 to 2021.
Availability
Location
PortugalAuthorized to work in
Job categories
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