Open to opportunities

Loretta Hove

@lorettahove

Message

I am a creative digital marketer and e‑commerce manager driving growth.

South Africa

Message

What I'm looking for

I seek a creative, growth-oriented marketing role where I can lead social-first campaigns, optimize e-commerce funnels, build communities, and drive measurable conversions through storytelling and influencer partnerships.

I am a creative, bold and strategic digital marketer with 7+ years’ experience in e-commerce management, influencer and UGC relations, brand storytelling, email marketing, content creation, and content strategy.

I’ve led social-first campaigns and built brand communities, coordinating creatives and managing product uploads, Shopify backend operations and SEO to increase visibility and conversions.

My campaigns delivered measurable results: I increased Shopify conversions by 32%, boosted organic impressions from influencer content by 168%, and launched email flows achieving average open rates of 38%.

I bring entrepreneurial agility, data-informed decision making and a focus on trend-aware, visually compelling storytelling. I’m seeking opportunities to scale e-commerce growth, nurture engaged communities, and lead high-impact digital strategies.

Experience

Work history, roles, and key accomplishments

E-Commerce & Digital Marketing Manager

Xariah - Anashé Collective

Jan 2020 - Jan 2025 (5 years)

Managed product uploads, SEO, and backend Shopify operations. Coordinated with creatives to deliver on-brand campaigns and product launches.

Shopify Meta Ads Omnisend SEO Product Launches Backend

Marketing & Community Management Strategist

Freelance / Consultancy

Jan 2021 - Jan 2024 (3 years)

Managed and nurtured multiple brand communities across fashion, beauty, and lifestyle brands, fostering authentic engagement and loyalty. Managed multiple client accounts through developing tailored marketing strategies to drive success.

Community Management Marketing Strategy Client Management Advocacy Programs

Content & Influencer Marketing

Babe in Business

Jan 2018 - Jan 2021 (3 years)

Led influencer partnerships, UGC campaigns, and community growth initiatives to expand brand reach and engagement. Developed and executed content calendars across social platforms, ensuring consistent messaging and visual identity.

Influencer Marketing Social Media Management Brand Identity

Education

Degrees, certifications, and relevant coursework

IMM Graduate School

Bachelor of Business Administration, Marketing

Graduated in 2020 with a Bachelor of Business Administration in Marketing. The program provided a strong foundation in marketing principles and business administration.