Open to opportunities

Kipenzi Mwape

@kipenzimwape

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Ambitious digital marketer and e-commerce entrepreneur focused on brand growth.

South Africa

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What I'm looking for

I seek a role leveraging digital marketing, brand strategy, and e-commerce to drive measurable growth in a collaborative, growth-focused company.

I am an entrepreneurial digital marketer and e-commerce manager with a background in international relations and public administration, focused on brand building, affiliate marketing, and social media growth. I founded an online streetwear store, published an eBook on affiliate marketing, and launched a YouTube channel with steady audience growth.

I combine hands-on digital marketing skills—content creation, influencer outreach, Google and TikTok ads—with administrative strengths, having supported senior management, managed calendars, and handled confidential records. I have experience as a public relations and social media manager developing PR campaigns, cultivating media relationships, and optimizing social performance through analytics.

I am results-driven, highly organized, and detail-oriented, fluent in English and French, with experience coaching digital entrepreneurs and teaching French at university level. I seek roles where I can drive brand strategy, expand digital sales channels, and contribute to measurable growth.

Experience

Work history, roles, and key accomplishments

Current

E-Commerce Manager

Current

Cap Za

Feb 2025 - Present (7 months)

Founded and manage an online store for streetwear accessories and custom New Era caps, overseeing product sourcing, customization, pricing, and Instagram marketing to drive sales and margins.

E Commerce)Product Sourcing Pricing Strategy Brand Development Merchandising Customer Acquisition

Current

Affiliate Marketing Expert

Current

Digital Profit Lab

Nov 2024 - Present (10 months)

Created a platform and published an eBook on affiliate marketing, providing coaching and resources that generated digital sales and revenue streams for aspiring marketers.

Affiliate Marketing Digital Products Coaching Revenue Content Marketing

Current

YouTube Creator

Current

Self

Sep 2024 - Present (1 year)

Launched a channel analyzing Disney-related theories, growing an audience to 143+ subscribers and averaging over 1K views per short while producing regular video content.

Video Production Content Creation Audience Growth YouTube Shorts Analytics Community Engagement

Current

Public Relations Manager

Current

Square 2.0

Feb 2024 - Present (1 year 7 months)

Developed and executed PR and social media strategies to increase brand visibility, secured media placements, managed crisis communications, and optimized social campaigns using performance analytics.

Public Relations Media Relations Crisis Communications Social Media Strategy Content Creation Analytics Community Management Copywriting

Current

Digital Marketing Specialist

Current

Self

Jan 2021 - Present (4 years 8 months)

Built and grew a personal brand in aesthetics and fashion, developing content strategies, managing influencer outreach, and enabling brand collaborations and UGC opportunities.

Digital Marketing Content Strategy Influencer Marketing Social Media Marketing Monetization Brand Partnerships

Current

French Tutor

Current

Self

Provide personalized French instruction to University of Pretoria first-year students, improving reading, writing, speaking, and listening skills and preparing students for oral assessments.

Curriculum Development Assessments Lesson planning Communication Tutoring Cultural Education

Administrative Assistant

TheBackDoorThrift

Aug 2021 - Jul 2022 (11 months)

Provided administrative support including phone and email handling, appointment scheduling, record maintenance, social media and website management, and inventory assistance.

Administrative Support Scheduling Customer Service Social Media Management Record keeping Inventory Coordination

Education

Degrees, certifications, and relevant coursework

University of Pretoria

Bachelor of Arts, International Relations

2020 -

Activities and societies: Member of Model UN; involved in diplomatic exposure and university tutoring activities.

Pursuing a Bachelor's degree in International Relations at the University of Pretoria since 2020, focusing on diplomatic studies and public administration.

Sisekelo High School

Matric, High School Certificate

2018 - 2019

Activities and societies: Community service teaching primary school students at Hope Orphanage.

Completed high school (Matric) with subjects including Business Studies, Biology, History, Mathematical Literacy, English, and French; awarded top matric student in 2019.