Open to opportunities

Ivy Maranatha

@ivymaranatha

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Detail-oriented marketing professional with expertise in digital strategies.

South Africa

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and growth.

I am a detail-oriented marketing and administrative professional with a strong foundation in digital marketing, content creation, and data analysis. My expertise lies in leveraging tools like Shopify and various analytics platforms to drive engagement and streamline processes. I have a proven track record of optimizing workflows to meet key performance goals, making me a proactive and adaptable asset to any team.

Throughout my career, I have successfully managed and optimized content strategies across multiple social media platforms, increasing engagement and enhancing brand relatability. My experience as a Digital Marketing Strategist has equipped me with the skills to develop and manage campaigns that improve brand visibility and lead generation. I am passionate about utilizing data-driven insights to inform my strategies and ensure the success of marketing initiatives.

With a Bachelor’s degree in Finance and Banking, I bring a unique perspective to marketing, combining analytical skills with creative problem-solving. I am currently pursuing further training in digital marketing and Google Analytics to stay ahead in this ever-evolving field.

Experience

Work history, roles, and key accomplishments

Social Media Strategist

Letha

Sep 2023 - Dec 2023 (3 months)

Managed and optimized content strategies across Instagram, TikTok, and Facebook, enhancing brand visibility and engagement. Utilized Metricool for content scheduling and monitored performance metrics to provide actionable insights.

Social Media Strategy Content Management Metricool Performance Metrics Project Management

Digital Marketing Strategist

Tinvon Travel and Tours

May 2023 - Dec 2023 (7 months)

Developed and managed digital marketing campaigns focusing on SEO and analytics to enhance brand visibility. Created email marketing content and provided administrative support for campaign management.

Marketing Campaigns SEO Email Marketing Canva Administrative Support

Online Digital Marketer

Vonvy Couture

Oct 2021 - Mar 2023 (1 year 5 months)

Designed and executed multi-platform social media campaigns, analyzed performance, and coordinated influencer outreach to enhance brand visibility. Produced marketing materials ensuring consistent branding.

Campaigns Data Analysis Canva Brand Management

Sales Administrator

New Age Scientific

Dec 2020 - Aug 2021 (8 months)

Conducted product demonstrations and developed client relationships in research and industrial sectors. Assisted with financial tasks and communicated with clients via social media and email.

Client Relationship Management Financial Tasks Product Demonstrations Communication Invoicing

Education

Degrees, certifications, and relevant coursework

Limkokwing University of Creative Technology

Bachelor of Finance and Banking, Finance and Banking

2018 - 2022

Studied Finance and Banking, focusing on financial management, investment strategies, and banking operations. Developed analytical skills and a strong understanding of financial markets and instruments.