Loren Nelson
@lorennelson
Experienced automotive sales leader and former professional triathlete who drives results and team performance.
What I'm looking for
I am an experienced automotive sales leader and operations professional with a background in wholesale vehicle buying, dealership sales management, and F&I operations. I combine strong customer-relationship skills with disciplined process management developed across dealership and contractor roles.
As a Sales Manager I oversaw new and used departments, quoting, closing, marketing, appraisals, wholesaling, reconditioning and daily coaching of sales staff, earning awards such as Star Manager and President Award. I currently contract as a Wholesale Buyer and work in F&I and business management for a Buick GMC dealer.
Prior to dealership leadership, I ran a successful small-business franchise and worked in digital marketing and B2B business development, building websites, social media and review-management programs. My professional triathlon career taught me resilience, goal-setting and performance under pressure.
I bring adaptability, strong technical aptitude, excellent multitasking and a proven record of customer satisfaction and team development. I seek roles where I can lead sales, optimize operations, and drive measurable growth while mentoring teams.
Experience
Work history, roles, and key accomplishments
Wholesale Buyer
Independent Contractor
Jan 2025 - Present (8 months)
Contracted to source and resell wholesale vehicles between Canadian dealerships and U.S. buyers, optimizing acquisition margins and managing cross-border transactions.
Business Manager
Thomas Buick GMC
Apr 2024 - Present (1 year 5 months)
Manage F&I office operations including approvals, paperwork processing, and menu selling of products to improve finance penetration and deal profitability.
Professional Triathlete
Self Employed
Jan 2018 - Mar 2024 (6 years 2 months)
Competed professionally from 2018–2024 against Elite athletes, developing resilience, discipline, and performance optimization under high-pressure conditions.
Sales Manager
City Chrysler
Oct 2017 - Dec 2021 (4 years 2 months)
Oversaw new and used vehicle sales operations, including quoting, closing, used vehicle management, appraisals, wholesaling and daily coaching of sales staff to drive revenue and customer satisfaction.
Sales Consultant
City Chrysler
Oct 2016 - Oct 2017 (1 year)
Managed sales activities and dealership marketing initiatives, achieving strong customer service and sales growth that led to promotion into sales management.
Digital Marketing Specialist
RTOWN
Feb 2016 - Oct 2016 (8 months)
Provided B2B digital marketing services for SMBs, building web presence through website, social media, review and customer retention management to drive client growth.
Trainee
Enterprise Rent-A-Car
Sep 2015 - Feb 2016 (5 months)
Developed branch operations skills including customer relationships, marketing, consultation and sales, achieving top sales and branch growth through high service quality.
Franchisee
College Pro Painters
Jan 2012 - Sep 2013 (1 year 8 months)
Owned and operated a franchise, driving lead generation, sales, HR management, training and quality control to deliver high-quality painting services and grow the business.
Education
Degrees, certifications, and relevant coursework
Wilfrid Laurier University
Bachelor of Business Administration, Marketing
Activities and societies: Member of Laurier Golden Hawks varsity swim team; Laurier Against Childhood Cancer
Completed a Bachelor of Business Administration with a concentration in Marketing, awarded April 2015.
Availability
Location
Authorized to work in
Job categories
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