At Waverley Dodge Chrysler Jeep Ram, I held full P&L accountability across dealership profit centres and served as the primary liaison to Stellantis (FCA). I directed marketing strategy, facility operations, and used vehicle acquisition.
At Birchwood Automotive Group, I progressed through brand manager, general sales manager, and general manager roles across several dealerships. I directed sales and service operations and developed teams of more than 30 managers, sales, and administrative staff.
At NEFCO Ltd., I advanced from customer service manager to EVP of Sales & Marketing, directing sales and marketing across eight retail locations. I pioneered an off-site sales channel that generated $10M in incremental revenue over five years at a 38% margin, and introduced a retail marketing division that generated $3M in annual sales.
