At Tala, I improved collections journeys and messaging automation, increasing recovered funds by approximately 188% in Mexico and 167% in the Philippines within three months. I also redesigned customer workflows and messaging, cutting Mexico ticket reopen rates from approximately 39% to 6%.
As Senior Global Lifecycle Marketing Specialist, I led messaging and launch execution for 14 customer journeys supporting a new lending product across three markets. I developed a referral go-to-market strategy in Mexico that increased referral first-time borrowers by 33%, and standardized recovery message flows that reduced SMS costs across Mexico and the Philippines.
Earlier at Tala, I built omnichannel journeys and six referral journeys, which increased first-time borrower referrals by 61.5%. At Levitate Foundry, I managed lifecycle email/SMS and organic social clients, and owned social strategy that grew an account from 14.3K to 19.5K followers.
