Open to opportunities

Liz Yardley

@lizyardley

Message

Client-focused account development professional driving long-term relationships and sustainable growth.

Canada

Message

What I'm looking for

I’m seeking a role focused on long-term client relationships, cross-functional collaboration, and strategic growth where I can translate field insights into sustainable customer-facing solutions.

I’m a relationship-driven marketing and account development professional with experience leading multi-industry growth initiatives, trade-show strategies, and executive-level proposals. I’ve founded and led a boutique consultancy, partnered across sales and field teams, and represented employers within industry associations to strengthen networks and create shared value.

I thrive on clear communication, pragmatic solutions, and building long-term client lifecycles across manufacturing, mining & metals, pulp & paper, healthcare, and professional services. I bring a track record of turning field insights into customer-centered strategies, developing sustainable marketing systems, and balancing competing priorities to move momentum forward.

Experience

Work history, roles, and key accomplishments

Marketing Coordinator

CONFORMiT

Jan 2024 - Dec 2025 (1 year 11 months)

Evolved from campaign execution to lead multi-industry growth and engagement initiatives across Mining & Metals and Pulp & Paper, building long-term customer and partner relationships and designing end-to-end trade show and event strategies.

Account Management Event Strategy Stakeholder Engagement Content Strategy Cross Functional Collaboration Customer Lifecycle

Founder / Principal Consultant

Social

Jan 2010 - Jan 2024 (14 years)

Founded and led a boutique marketing and communications consultancy delivering sustainable marketing systems and strategic campaigns for SMEs across technology, publishing, construction, design, and professional services.

Marketing Strategy Client Relations Content Marketing Communication Project Management SME

Marketing Proposal Specialist

Genetec

Jan 2021 - Dec 2023 (2 years 11 months)

Led development of executive-level proposals and bids by combining technical accuracy with human-centred storytelling and coordinating global field and account teams to ensure relevance across verticals.

Proposal Development Storytelling Cross Functional Communication Sales Enablement Technical Marketing

Content Specialist

img média

Jan 2020 - Dec 2021 (1 year 11 months)

Managed multiple client accounts as primary point of contact, created web and SEO-optimized content aligned with sales objectives, and built Shopify websites to improve performance and usability.

Content Creation SEO Account Management Shopify Content Client Communication Copywriting