Lisa Snyman

Key point of contact for agency partners across Microsoft Advertising, TikTok and programmatic, providing strategic guidance and platform support. Supports campaign management, troubleshooting, and optimization, and drives adoption of new products and features.

Primary point of contact for Checkers and Checkers Sixty60, building strong client partnerships and proactively identifying client needs. Oversaw the entire campaign lifecycle from briefs to delivery across TV, digital, and print.

Drove new revenue by selling digital advertising inventory, winning new clients, and designing full-cycle campaigns with high-value retailers and vendors. Monitored KPIs and applied data-driven optimization to achieve sales targets, ROI, and ROAS.

Delivered paid media, SEO/PPC, Meta Advertising, and programmatic (DV360) strategies for agency clients, focused on ROI and ROAS. Sold digital products and SaaS, managing the full sales pipeline from lead generation to close.

Drove revenue by selling first-party data programmes to media agencies and brands, expanding distribution channels to onboard large-scale clients across property, FMCG, ISP, and retail. Managed the sales pipeline across multiple CRM systems, presented proposals, and trained clients on using first-party audience data effectively.

Developed and executed multi-channel marketing campaigns to grow brand awareness, customer acquisition, and revenue for key retail and financial accounts. Managed the campaign lifecycle from brief and proposal to execution, reporting, and ongoing relationship management, with budget management for optimal ROI.

Grew radio sales revenue by setting and achieving targets, tracking market trends, and winning and recovering high-value business with bespoke campaigns. Managed key accounts including the Shoprite Group radio account, with regular performance reporting to clients.

Prospected and converted new business, managed an account portfolio, and secured deals through tailored proposals.

Built integrated media campaigns (radio, print, digital, billboard) from strategy to reporting, managed budgets, and won new business through proposals.

Currently completing OpenAI Ads Platform training.

Currently pursuing TikTok Media Buying certification, with the exam scheduled for November 2026.

Earned the Microsoft Advertising Certified Expert certification in June 2026.

Completed the StackAdapt Programmatic Masterclass in July 2026.

Completed a short course in Digital Brand Strategy, covering social media strategy, content marketing, SEO, Google Advertising, analytics, email marketing, and online reputation management.

Completed a Bachelor of Social Science in Human and Societal Dynamics, covering psychology, criminology, sociology, communications, industrial psychology, and English writing.