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Kirsten Theofanous

@kirstentheofanous

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I lead paid social strategy and client accounts across pharmaceutical and B2B brands.

South Africa

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What I'm looking for

I'm looking to lead paid social strategy and client accounts where thoughtful creative, performance data, stakeholder trust, and cross-functional collaboration are valued.

I've built my career across strategy, creativity, and performance marketing, from community management and social listening to senior account leadership. I enjoy working at both the strategic end of a brief and hands-on in Meta Ads, campaign execution, and reporting.

At Attic Rush, I manage a portfolio of pharmaceutical and B2B consulting brands in compliance-sensitive environments. I translate briefs into strategy, partner with creative and strategy teams, and present meaningful monthly performance insights to senior clients.

Previously, I led paid and organic social teams at Media Rocket and managed social accounts across SaaS, hospitality, beauty, eCommerce, financial services, and health and wellness. I've built KPIs and workflows, managed multi-account budgets, and learned that clear, honest communication is central to earning client trust.

Experience

Work history, roles, and key accomplishments

Digital Account Manager Lead

Attic Rush

Aug 2022 - Aug 2026 (4 years)

Managed a portfolio of pharmaceutical and B2B consulting brands, navigating compliance-sensitive environments while ensuring consistent creative and performance outputs. Collaborated with creative and strategy teams on campaign concepts and managed client relationships at a senior level.

Paid Social Strategy Meta Ads Account Leadership Client Management Campaign Planning performance reporting Cross Functional Collaboration Budget Management

Department Head & Team Lead

Media Rocket

Oct 2019 - Jul 2022 (2 years 9 months)

Oversaw the full client lifecycle across paid and organic social for a diverse portfolio spanning SaaS, Hospitality, Beauty, and eCommerce. Managed Meta Ads budgets across multiple accounts and implemented KPIs, team workflows, and cross-departmental communication.

Social Media Strategy Meta Ads Budget Management Team Leadership KPI Implementation Workflow Management Cross Functional Communication

Social Media Specialist

Digital Republic Consulting

Jul 2017 - Sep 2019 (2 years 2 months)

Monitored community sentiment for major South African financial institutions and grew into full account and social media management for a health and wellness brand, handling content creation, ad spend, and monthly reporting.

Social Media Management Community Sentiment Analysis Content Creation Facebook Ads Instagram Ads Reporting Client Communication

Senior Social Media Manager

Avatar Agency

Sep 2016 - Jun 2017 (9 months)

Led social media for a prominent state-owned enterprise account, including monthly organic content, community management, reporting, and on-the-ground coverage of live brand activations. Worked within a fully integrated team alongside Paid Media, Account Management, and Design.

Social Media Management Organic Content Community Management Reporting Event Coverage Integrated Marketing

Social Media Community Manager

Flume Communications

Dec 2015 - Aug 2016 (8 months)

Managed online reputation for a major South African financial institution and created organic content for a consumer brand. Learned platform management, tone of voice, and consistent brand presence.

Community Management Online Reputation Management Organic Content Platform Management Tone of Voice