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Zach Riddle

@zachriddle

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Senior product marketing leader specializing in CTV, insights, and AI.

United States

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What I'm looking for

I seek roles where I can lead product marketing and insights-driven GTM strategy, collaborate cross-functionally, build AI-enabled knowledge systems, and drive measurable revenue and adoption while scaling teams and processes.

I am a senior product marketing leader with deep expertise across CTV/streaming, rich media, programmatic, and cultural intelligence products, known for translating complex capabilities into clear, compelling narratives that win clients and drive revenue.

I've launched major products and rebrands (RemezclaMás, Spectra), built audience insights platforms (Culture Pulse, Culture 360), and co-led an internal AI knowledge system adopted by CTO and Data Ops, delivering measurable business impact such as double-digit revenue and close-rate improvements.

I partner cross-functionally with Product, Sales, Research, Tech, and Executive leadership to build GTM strategies, sales enablement assets, and insights-driven collateral that accelerate adoption, scale workflows, and strengthen market position.

Experience

Work history, roles, and key accomplishments

Senior Product Marketing Manager

My Code Media

Dec 2022 - Nov 2025 (2 years 11 months)

Led product marketing and GTM for CTV/streaming, rich media, and audience insights products, driving product launches, rebrands, and AI-enabled knowledge systems that increased revenue and marketing velocity. Promoted for delivering GTM excellence, major launches, and cross-functional enablement across Sales, Product, and Executive teams.

Product Marketing Go To Market Rich Media Sales Enablement GTM Strategy

Senior Manager, Client Strategy

InMarket

Mar 2018 - Sep 2022 (4 years 6 months)

Managed a $10M+ revenue pipeline for Fortune 500 clients, led GTM strategy and product packaging that increased close rates by 20%, and drove 4× YoY growth in product and custom audiences. Built analytics-driven sales materials and reporting systems to track opportunity value and team productivity.

Client Strategy GTM Programmatic Sales Enablement Analytics Revenue Operations

Director, Research & Analytics

Influential

Jan 2016 - Mar 2018 (2 years 2 months)

Founded and scaled the Research & Analytics department, generating $1.1M annually by creating new market research products and targeting strategies for Fortune 100 clients and improving campaign revenues via data-driven services. Managed partner relationships and expanded analytic capabilities.

Research Analytics Market Research Product Development Client Partnerships Revenue Growth

Project Coordinator

Collective Digital Studios

Feb 2015 - Dec 2015 (10 months)

Managed YouTube rights and content strategy supporting major brands, recovering over $215K monthly in unclaimed revenue and improving search optimization and engagement metrics across creator channels. Produced case studies and campaign reports used network-wide.

Content Strategy Rights Management YouTube SEO Reporting Campaign Analysis

Education

Degrees, certifications, and relevant coursework

University of Massachusetts Amherst

Bachelor of Arts, Political Science

2010 - 2013

Grade: Cum Laude

Activities and societies: Student Government Association (elected), SGI Buddhist Society, International Relations Club, Model United Nations, Coalition to End Rape on Campus (CERC), Journalist for Pioneer magazine

Completed a Bachelor of Arts in Political Science with early graduation and Cum Laude honors, engaging in student government and multiple research programs.